Luke Weil gives listeners an up-close look at the strategies he has used to generate such immense success as a blogger. After starting off with just a small blog and no clear monetization strategy, Weil's blog became such a sensation that he was able to make a career out of the platform he created merely as a hobby. Even though his initial success came almost entirely by accident, Weil has since created a host of other wildly successful blogs while consulting countless others on how to generate significant streams of revenue through blogging. In his book, Luke Weil's How to Monetize a Small Blog, Weil takes the listener through the various options available to bloggers and explains how to best determine the right choice for a specific blog. Taking a nuanced approach that offers a complete view of every available monetization strategy, Weil's book provides listeners with all of the insight they could possibly need to make informed decisions regarding the development of an overarching monetization strategy. An especially valuable book for beginning bloggers, Weil's explanations are clear and concise so listeners who may be largely unfamiliar with the world of blogging will feel quite confident as they make their first forays into the valuable online platform. Unafraid to admit the mistakes he has made during his career as a blogger, Weil's self-deprecating tone belies the colossal success he has enjoyed while writing about subjects he so thoroughly enjoys. In his book, Weil explains how he learned from his initial mistakes and offers advice to listeners regarding how to avoid those mistakes and how to bounce back after any possible misstep. Weil emphasizes the importance of consistently producing quality content and offering something of value to listeners, so his book offers valuable insight regarding the appropriate use of monetization strategies while maintaining a clear commitment to loyal listeners.