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The big idea is work harder??? Do you need to buy a book to know that? It is entertaining but get a comedy book if that is what you want. I checked the author out and he has not been a salesman in 20 years. He is just selling himself. I'm not buying.
10 of 16 people found this review helpful
What would have made Little Red Book of Sales Answers better?
The books needs to have a better attitude, answer questions in a straightforward manner and provide more useful content.
Would you ever listen to anything by Jeffrey Gitomer again?
No. I found the author (also the narrator) to be rude, disrespectful and off-putting. He repeatedly violates his own rules--he says say things that are different than your competitor, then presents trite material in his books. He says to be friendly, then he acts rather unfriendly to the audience. He says not to trash-talk others, then he bad-mouths people in the book. He says he does not like manipulation, then he gives you manipulative techniques. He says to have a great attitude, then he shows a bad attitude toward others in the book. This book was such a massive waste of time. If anyone sold to me like how he says to do in the book, I would kick them out of my office. The author through his horrendous behavior singlehandedly destroyed his own brand perception in my eyes over the course of this book. By the time it was over, I was so disgusted by the author that I have no interest in checking out any of his stuff. For a "sales trainer", the man sells himself very poorly.
How could the performance have been better?
He needs to be more friendly and respectful. When someone listens to you, they are honestly trying to get data to improve their lives and careers. The narrator is continually mocking and insulting, and deriding people. He completely failed in his responsibility as a teacher and comes off as arrogant and rude and insulting. Twenty minutes into the program, I was fed up with this guy. It was only my discipline to finish books once I start them that got me through this book.