Salespeople need answers, fast! Now, one book brings together all the proven, tested, instant answers they'll ever want: Little Red Book of Sales Answers. This is the legendary Jeffrey Gitomer, the world's #1 sales presenter and author of the inspirational 250,000-copy best seller Little Red Book of Selling.This new book goes beyond anything Gitomer's ever done, offering 99.5 quick, fun-to-read, real-world answers guaranteed to make sense, and make money! You'll discover the best ways to leave voicemail...ask for appointments...start presentations...follow up...ask for the sale...respond to angry customers...earn referrals...Here are perfect answers for establishing rapport... improving humor and creativity... making cold calls... getting past gatekeepers... controlling phone conversations... overcoming price objections... recognizing buying signals... using the Internet... getting reorders... finding role models and mentors... becoming a better writer... picking the right contact software... ordering the right business lunch... creating stand-out proposals... setting goals... adding value in every possible way.In your business, you can't afford to settle for the second-best approach. This book provides an extension of a successful brand by moving from a generic selling book to a book that gives a personal, practical guide to fulfilling your goals.More
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- Brian Burns
Not worth the time I spent reading the book
The books needs to have a better attitude, answer questions in a straightforward manner and provide more useful content.
No. I found the author (also the narrator) to be rude, disrespectful and off-putting. He repeatedly violates his own rules--he says say things that are different than your competitor, then presents trite material in his books. He says to be friendly, then he acts rather unfriendly to the audience. He says not to trash-talk others, then he bad-mouths people in the book. He says he does not like manipulation, then he gives you manipulative techniques. He says to have a great attitude, then he shows a bad attitude toward others in the book. This book was such a massive waste of time. If anyone sold to me like how he says to do in the book, I would kick them out of my office. The author through his horrendous behavior singlehandedly destroyed his own brand perception in my eyes over the course of this book. By the time it was over, I was so disgusted by the author that I have no interest in checking out any of his stuff. For a "sales trainer", the man sells himself very poorly.
He needs to be more friendly and respectful. When someone listens to you, they are honestly trying to get data to improve their lives and careers. The narrator is continually mocking and insulting, and deriding people. He completely failed in his responsibility as a teacher and comes off as arrogant and rude and insulting. Twenty minutes into the program, I was fed up with this guy. It was only my discipline to finish books once I start them that got me through this book.
- Josh Wong