Selling on eBay seems simple enough. You post a few items for sale, wait for the bids to start rolling in, collect the cash, and mail out the items you sold. Rinse and repeat. Sounds easy enough, doesn't it? Unfortunately, things get a bit more complicated when you start eBaying in real life. Writing good listings that make buyers want to pull the trigger on your items isn't easy. Taking good pictures that show your items in the best light can be harder than you think. Pricing your item to sell can seem a bit like rolling the dice. And then there's the waiting. Waiting for bidders to come along. Sometimes they never materialize. Sometimes a lot of people look at what you're selling, but they don't buy. Selling on eBay can be frustrating. A lot of times you find you're second-guessing yourself. You think, Should I have said this? Or, Should I have used a different starting price? Or.... You get the idea. Selling on eBay is serious business. If you want to be successful, you need a plan going into each and every listing. You need to research every item before you list it for sale. You need to know what it costs to sell each item and how you're going to ship it. And finally, you need to understand which listing format is right for each item you list. That's what List, Sell, Profit is all about. It puts the easy back into eBay by giving you the help and advice you need to get over the speed bumps that can block your road to success.