How to become a trusted resource for consumers in a society of constant manipulation.
People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you.
Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including:
An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products
A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years
A tiny professional sports talent agent who achieved the impossible by landing the 1 drafted player in the NFL draft as a client through the power of relationships
Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies
With Likeonomics as a guide, listeners will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.
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not a great book
maybe anyone who can't do a simple google search on their own. I thought it would be a teaching book, but instead it's hundreds of examples of people who have done things the author likes. It's like having someone read you the encyclopedia... not really teaching you, just saying "here's a whole lot of people who did it" before you.
nothing by this author.
I guess if you want to be entertained by a list of people who are successful, but not really taught anything...
I thought we could return books we didn't like. I was planning on returning this one. Where is that feature?
- Kari Homan
This book is neither insightful or interesting.
This book was generic/vanilla at best.
Influencing behavior is a power skill, You aren't going to get their with this training.