• Likeable Social Media

  • How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
  • By: Dave Kerpen
  • Narrated by: Christopher Prince
  • Length: 7 hrs and 23 mins
  • Unabridged
  • Release date: 10-17-12
  • Language: English
  • Publisher: McGraw-Hill Education
  • 4.0 (118 ratings)

Regular price: $16.80

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Publisher's Summary

The New York Times and USA Today best seller!
The secret to successful word-of-mouth marketing on the social Web is easy: Be likable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther - and faster - than ever before.
LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business; listen to your customers and prospects deliver value, excitement, and surprise; and most important, learn how to truly engage your customers and help them spread the word.
©2011 McGraw-Hill (P)2011 McGraw-Hill Education
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Critic Reviews

"Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant." (Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com)
"Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world." (Seth Godin, author of Poke the Box)
"Dave gives you what you need: practical, specific how-to advice to get people talking about you." (Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking)
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Customer Reviews

Most Helpful

By Erwin Moojen on 02-04-15

Too shallow to be of benefit to most of us

The book offers about 2 key insights (don't broadcast but listen and always be honest) and goes a long way to explain these from all kind of angles. The way Dave elaborates, doesn't add much to the basic insight,s so after a couple of chapters I just listened to the title and the intro and it got really boaring and repetitive.

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3 of 3 people found this review helpful


By Terri J. Stovall on 09-28-17

Outdated-Big Time. Waste of Money and Time.

If you want to hear about using blackberries, flip cameras, and how Ashton Kutcher and Demi Moore are using Twitter, this is your book.
I an SO DISAPPOINTED that I spent $14.95 on this book. I wasted my money. This information is a way too old. Useless in today’s world.
The statistics are laughable.
Waste of time and money.

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Customer Reviews

Most Helpful

By Dogs on 08-08-16

Self promotion

Some good ideas, some well outdated now as this was recorded over 6 years ago. Mostly self promotion of his company.

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2 of 2 people found this review helpful


By Karen slade on 10-26-16

Loved it... Fantastic,.

Loved it, loads of really usable content and very easy to finish. Would definitely recommend

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Customer Reviews

Most Helpful

By Catherine on 03-21-15

enlightening

When my Director of eBusiness came back from a networking event with the claim that 'the web is dead', I thought I'd better get myself informed. This book was a great start. No sooner had I downloaded the book and I was contacted by the company. I like that. they walk tgere talk.

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1 of 1 people found this review helpful


By Amazon Customer on 07-13-17

Useful book

Even though social media developed quite a lot since 2011, this book does a great job of introducing a listener to Facebook and Twitter. Great performance too.

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