Likeable Social Media

  • by Dave Kerpen
  • Narrated by Christopher Prince
  • 7 hrs and 23 mins
  • Unabridged Audiobook

Publisher's Summary

The New York Times and USA Today best seller!
The secret to successful word-of-mouth marketing on the social Web is easy: Be likable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther - and faster - than ever before.
LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business; listen to your customers and prospects deliver value, excitement, and surprise; and most important, learn how to truly engage your customers and help them spread the word.


What the Critics Say

"Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant." (Jim McCann, founder of 1-800-FLOWERS.COM and
"Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world." (Seth Godin, author of Poke the Box)
"Dave gives you what you need: practical, specific how-to advice to get people talking about you." (Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking)


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Customer Reviews

Most Helpful

Too shallow to be of benefit to most of us

The book offers about 2 key insights (don't broadcast but listen and always be honest) and goes a long way to explain these from all kind of angles. The way Dave elaborates, doesn't add much to the basic insight,s so after a couple of chapters I just listened to the title and the intro and it got really boaring and repetitive.
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- Erwin Moojen

Very likeable book

Would you recommend this audiobook to a friend? If so, why?

I've already recommended Dave Kerpen's Likeable Social Media to my teammates - he's got me thinking about how I can leverage his concepts in my professional life. The book is written to be engaging for all levels of expertise in social media and I'd highly recommend to anyone - from the pros looking to spark some creative ideas or explore best practices to beginners looking to capitalize on this emerging communications medium.

What other book might you compare Likeable Social Media to and why?

Contagious, Content Marketing Inc.

What does Christopher Prince bring to the story that you wouldn’t experience if you just read the book?

I didn't think he was too dynamic, but I always appreciate being able to learn on the go!

Was there a moment in the book that particularly moved you?

Learning about his own business' B2B/client acquisition strategy.

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- Zlatana

Book Details

  • Release Date: 10-17-2012
  • Publisher: McGraw-Hill Education