The New York Times and USA Today best seller!
The secret to successful word-of-mouth marketing on the social Web is easy: Be likable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther - and faster - than ever before.
LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business; listen to your customers and prospects deliver value, excitement, and surprise; and most important, learn how to truly engage your customers and help them spread the word.
"Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant." (Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com)
"Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world." (Seth Godin, author of Poke the Box)
"Dave gives you what you need: practical, specific how-to advice to get people talking about you." (Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking)
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Too shallow to be of benefit to most of us
- Erwin Moojen
Very likeable book
I've already recommended Dave Kerpen's Likeable Social Media to my teammates - he's got me thinking about how I can leverage his concepts in my professional life. The book is written to be engaging for all levels of expertise in social media and I'd highly recommend to anyone - from the pros looking to spark some creative ideas or explore best practices to beginners looking to capitalize on this emerging communications medium.
Contagious, Content Marketing Inc.
I didn't think he was too dynamic, but I always appreciate being able to learn on the go!
Learning about his own business' B2B/client acquisition strategy.