Likeable Social Media

  • by Dave Kerpen
  • Narrated by Christopher Prince
  • 7 hrs and 23 mins
  • Unabridged Audiobook

Publisher's Summary

The New York Times and USA Today best seller!
The secret to successful word-of-mouth marketing on the social Web is easy: Be likable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther - and faster - than ever before.
LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business; listen to your customers and prospects deliver value, excitement, and surprise; and most important, learn how to truly engage your customers and help them spread the word.

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What the Critics Say

"Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant." (Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com)
"Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world." (Seth Godin, author of Poke the Box)
"Dave gives you what you need: practical, specific how-to advice to get people talking about you." (Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking)

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Customer Reviews

Most Helpful

Too shallow to be of benefit to most of us

The book offers about 2 key insights (don't broadcast but listen and always be honest) and goes a long way to explain these from all kind of angles. The way Dave elaborates, doesn't add much to the basic insight,s so after a couple of chapters I just listened to the title and the intro and it got really boaring and repetitive.
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- Erwin Moojen

Outdated-Big Time. Waste of Money and Time.

If you want to hear about using blackberries, flip cameras, and how Ashton Kutcher and Demi Moore are using Twitter, this is your book.
I an SO DISAPPOINTED that I spent $14.95 on this book. I wasted my money. This information is a way too old. Useless in today’s world.
The statistics are laughable.
Waste of time and money.
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- Terri J. Stovall

Book Details

  • Release Date: 10-17-2012
  • Publisher: McGraw-Hill Education