Likeable Business

  • by Dave Kerpen
  • Narrated by Christopher Prince
  • 5 hrs and 40 mins
  • Unabridged Audiobook

Publisher's Summary

It pays to be likeable!
You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today's hyperconnected society: If your business isn't likeable, it will fail.
Dave Kerpen knows how important it is for a business to be liked - by customers, employees, stakeholders, and the general public. He wrote the book on it. His groundbreaking best seller Likeable Social Media changed the way businesses interact with their customers on a daily basis. Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave Kerpen reveals the remarkable returns you’ll get when you gain the trust of your customers and stakeholders. In today’s social media world, it literally pays to be likeable.
Likeable Business helps any leader at a small or mid-sized company increase profits and spur growth by applying the 11 principles of business likeability, including:

Listening to customers, colleagues, shareholders - and competitors
Authenticity because today's savvy customer always knows when you're faking it
Transparency and honesty build trust, and any deviation can destroy your reputation
Adaptability in managing change and finding new opportunities is critical to success today
Simplicity in design, in form, and in function
Gratefulness when making sure every "thank you" is appreciated...and generating surprising returns!

Likeability spreads. As a business leader, you set the tone. Be likeable and your staff will be likeable - which in turn creates a more likeable customer experience.
The blueprint for everlasting business likeability is in your hands. Apply Kerpen’s basic principles day in and day out, and profits and growth are sure to follow.


What the Critics Say

"Dave Kerpen has explained why customers expect more, and he gives you the tools to deliver on your brand promise. Be honest, be transparent, and be authentic. If you want to be likeable in business, you must read this book!" (Jeffrey Hayzlett, best-selling author of Running the Gauntlet and The Mirror Test)
"Dave Kerpen’s manifesto on becoming a likeable leader of a likeable business applies equally well to social entrepreneurs and the nonprofit sector. Gratitude is his concluding principle, and I sure am grateful to Dave for writing this book." (Charles Best, founder of
"An excellent book for anyone working in customer service, Kerpen’s work provides original ways of thinking about everyday actions. Recommended." (Publisher's Weekly)


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Book Details

  • Release Date: 07-24-2013
  • Publisher: McGraw-Hill Education