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Shel Israel explores the concept of providing customer centric service vs. business centric service and how that works in today's world.
While the regular practices of business over the last 100 years have focused on how to make the most money by telling the customer what they need to buy...Lethal Generosity is about LISTENING to the consumer and providing them with the best possible solution. Even if that means sending them to another store to get a better deal. By doing that, you lose the initial sale, but gain a loyal customer who will champion your brand.
It was also interesting to hear about some of the technologies that businesses are implementing to make the shopping experience more customizable and helpful. It'll be interesting to see where this beacon tech will take us over the next few years.
Jeffrey Kafer did a great job narrating this book. I kept forgetting that he wasn't the actual writer because the stories sounded as if they were experiences he himself had.
This audiobook was provided by the author, narrator, or publisher at no cost in exchange for an unbiased review courtesy of AudiobookBlast dot com.
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Shel Israel writes and coins the phrase Lethal Generosity which is meant to explain what companies are doing now to dominate their field and get the new generation (Millennials) to interact with brands. He talks a lot about the different brands that have succeeded and where other brands have failed.
I had never really considered listening to an business focused book on audio (I felt like the typical businessperson driving to and from work listening to an audiobook on how to be better at business). But I’m really glad that I did. Jeffrey Kafer provides the perfect “soundtrack” for this book. His calm and understanding tone allows for a breezy and quick listen to this short book. Kafer had the benefit of this book being written to be easily understood — which makes the audiobook version even more valuable. It reads like a fiction novel, but is a non-fiction book with lots of really great details in it. This was my second book from Kafer among a (now) growing list in my backlog. I’ll listen to pretty much anything he narrates now.
As a preface I must mention that I am a marketing guy. I work for myself and I am finishing my degree majoring in Marketing. I also usually hate being considered a Millennial. This book took some of the stigma away from the name Millennial and explained how to market to and employ this generation of people. Israel explains in detail how to work with Millennials the right way, and how to advertise to them.
If you have been out of the loop for a while and don’t understand what it means when someone says “Uberize” or the Uber of something — this book will help you understand that a bit more.
My favorite part is the real stories that Israel employs to make the points/topics incredibly easy to understand. This book would make a great “text” for a Marketing class–especially a new media marketing class (which sadly not many universities are making required yet). A quick read at 134 pages and a great audiobook performance by Jerffrey Kafer.
I received a free copy of this book in exchange for an honest and unbiased review.