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Publisher's Summary

Become a Digital Master - No Matter What Business You're In
If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment - think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it - including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?
In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a digital master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities and how to lead the transformation. Within these parts, you'll learn:

How to engage better with your customers
How to digitally enhance operations
How to create a digital vision
How to govern your digital activities

The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
©2014 George Westerman, Didier Bonnet, Andrew McAfee (P)2017 Recorded Books
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Customer Reviews

Most Helpful
5 out of 5 stars
By Kindle Customer on 09-02-17

Source of "ways towards digitalization" patterns

Really enjoyed it... Great source of enlightment on" ways towards digitalization" patterns & frameworks. Contains lots of new ideas & surely needs a 2nd read. I recommend a slight knowledge of CX, Business Model Generation & Data Analitics before starting - in order to get the maximum of it. Chapter 9-12 r the best 😍

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2 of 2 people found this review helpful

5 out of 5 stars
By Stevovino on 06-28-17

Digital Transdormation is there!!!

I read a summary of the study but the book brings a approach to cases.

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0 of 1 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By andrew on 04-02-18

challenging listen

in the fast moving world of data transformation this book remains relevant, with only a few post scripts now required to update the progress or failure of companies mentions
perhaps an appendix review information these companies ?

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5 out of 5 stars
By adi ben-nesher on 02-14-18

Great book for any executive and consultant

Great research and guide for anyone embarking on a digital transformation journey at any industry or stage

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