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Really enjoyed it... Great source of enlightment on" ways towards digitalization" patterns & frameworks. Contains lots of new ideas & surely needs a 2nd read. I recommend a slight knowledge of CX, Business Model Generation & Data Analitics before starting - in order to get the maximum of it. Chapter 9-12 r the best 😍
2 of 2 people found this review helpful
I read a summary of the study but the book brings a approach to cases.
0 of 1 people found this review helpful
in the fast moving world of data transformation this book remains relevant, with only a few post scripts now required to update the progress or failure of companies mentions
perhaps an appendix review information these companies ?
Great research and guide for anyone embarking on a digital transformation journey at any industry or stage