• Leading Change

  • Why Transformation Efforts Fail (Harvard Business Review)
  • By: John P. Kotter
  • Narrated by: Todd Mundt
  • Length: 30 mins
  • Unabridged
  • Release date: 01-10-07
  • Language: English
  • Publisher: Harvard Business School Publishing
  • 4.1 (200 ratings)

Regular price: $1.95

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $1.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Businesses hoping to survive over the long term will have to remake themselves into better competitors at least once along the way. These efforts have gone under many banners: total quality management, reengineering, rightsizing, restructuring, cultural change, and turnarounds, to name a few. In almost every case, the goal has been to cope with a new, more challenging market by changing the way business is conducted. A few of these endeavors have been very successful. A few have been utter failures. Most fall somewhere in between, with a distinct tilt toward the lower end of the scale. John Kotter is renowned for his work on leading organizational change. In 1995, when this article was first published, he had just completed a 10-year study of more than 100 companies that attempted such a transformation. Here he shares the results of his observations, outlining the eight largest errors that can doom these efforts and explaining the general lessons that encourage success.From the January 2007 issue of Harvard Business Review.
©2007 by the President and Fellows of Harvard College, All Rights Reserved; (P)2007 Audible Inc.
Show More Show Less

Customer Reviews

Most Helpful

By Cole A. Z. on 03-02-15

Misidentified on Amazon

This is the HBR article by John Kotter, not the whole book. Beware when purchasing through Amazon.com.

Read More Hide me

5 of 6 people found this review helpful


By Erich on 09-14-12

Practical advice for any leader

I was actually busy with a transformation project when I first encountered this short piece. It's very very good. Practical advice, easy to follow, insightful and useful. Excellent value. A real gem that I listen to every few months.

Read More Hide me

1 of 1 people found this review helpful

See all Reviews
© Copyright 1997 - 2017 Audible, Inc