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Increasing gender intelligence between men and women.
Discovering new ways to supervise, negotiate, and manage.
Revising male/female relationships to meet the demands of the global economy
Understanding how to use gender science to sell and market products and services.The corporation that utilized the authentic differences between men and women is the organization that discovers significant competitive advantage. The company or firm that helps women and men understand each other discovers maximum success.
Customer ReviewsMost Helpful
By mosselyn on 08-05-11
The narration style did not fit the material, for me, and made it hard to listen to. The pace was very slow. Either the narrator, or the prose, or both, gave the book a patronizing tone.
The material was very repetitive. The book is organized as a workshop for executives and their management teams, which was not clear from the description. Not the best format for an audiobook. Frequent references to the authors' workshops and other books made it feel a bit like an ad, too.
Lastly, the book was not as gender balanced as I hoped/expected. Though it pays lip service to balanced advice, I found it to be much more about how men can understand/accomodate/benefit from women's "brain differences" than vice versa. Perhaps this is understandable but, I would have preferred a better balance. (And I'm coming at this from the female side of the equation).
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