Lead with a Story

  • by Paul Smith
  • Narrated by A. T. Chandler
  • 10 hrs and 51 mins
  • Unabridged Audiobook

Publisher's Summary

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers". 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives". Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.
Lead with a Story contains both ready-to-use stories and how-to guidance for listeners looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help:


Define culture and values
Engender creativity and innovation
Foster collaboration and build relationships
Provide coaching and feedback
Lead change
And more
Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives listeners the guidance they need to deliver stories to stunning effect.

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Customer Reviews

Most Helpful

Provided stories to use in business

What made the experience of listening to Lead with a Story the most enjoyable?

The book follows its own advice. It engages the reader with stories and gives steps on using the stories for business. Although the title indicates it's also about crafting your own stories, there wasn't much emphasis on that. It's a good listen, you can see the value of storytelling... how it can motivate people to actions.


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- A. Yoshida

Started well - couldn't go past half mark

This book wasn’t for you, but who do you think might enjoy it more?

People looking for general life advice


What was most disappointing about Paul Smith’s story?

I wish it would continue helping me developing stories instead of giving me life advice


How could the performance have been better?

Continue with practical advices like it started throughout the book, not only in the first half


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- Alina Vandenberghe

Book Details

  • Release Date: 05-16-2013
  • Publisher: Audible Studios