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I had expected this book to deconstruct the elements of storytelling as they relate to business. Instead, the author offers a variety of stories to use in specific business situation. This book is a "what to say," not a "how to say it," guide.
10 of 10 people found this review helpful
What could have made this a 4 or 5-star listening experience for you?
The idea of the book was fine...but I wish the author would have done more research on other industries. There were so many Proctor and Gamble stories that it felt more like an unabashed commercial for the company than it did a true informational read. It was distracting.
What was most disappointing about Paul Smith’s story?
I wonder if Proctor and Gamble sponsored the book (did the author receive money from them to write the book)?
You didn’t love this book... but did it have any redeeming qualities?
A later chapter on general tips for how to write stories
12 of 13 people found this review helpful
Enjoyed this one, the reader makes a great job of it.
It's a bit of a love letter to P&G- once you get used to that, then there are some valuable stories. At one point it seemed to go onto being a management manual- the mechanics of actually telling the story aren't really covered, hence 4 stars. It does have some great stuff about writing as you speak and the mechanics there- challenging, but worth it.
4 of 4 people found this review helpful
I took away a couple of inspiring concepts but this was a slightly tedious and at times repetitive story. Disappointing.
2 of 2 people found this review helpful