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Publisher's Summary

If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth.
This book will show you how to:

Create highly sharable content that meets people's needs
Identify and work with outside experts, many of whom will gladly promote your content
Attract and retain raving fans who will help your business grow
Creatively market and sell to people who will gladly purchase your products and services
Launch isnt like other marketing books. Rather than making keen observations about others who've achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.
©2011 Michael Stelzner (P)2012 Audible, Inc.
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Customer Reviews

Most Helpful
4 out of 5 stars
By Trudy on 01-10-13

Launch IT!

Any additional comments?

It is very good needed but it did need a PDF bought kindle version.

I am finding this to be so for other business books and am so glad that there will be many or some that you can get whisper sync VOICE!


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Customer Reviews

Most Helpful
5 out of 5 stars
By charlie on 02-18-13

Excellent social media how-to

I remember when Michael launched his blog and I recall talking to our team about how impressively he was growing reach. I don't know him personally, but watched with awe from a distance.

This is an excellent listen because it is a how-to guide from someone who really did it. There is a great deal of uncommon sense in this book and I whole heartedly recommend it.

I think too many people believe success in social media will come from a viral video or a facebook campaign. This is a much more carefully iterated approach that should be followed by 95% of companies using social to raise their profile. It is not rocket science it is merely great tactical execution.

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