• by Jeff Walker
  • Narrated by Patrick Lawlor
  • 7 hrs and 17 mins
  • Unabridged Audiobook

Publisher's Summary

The start of everything is critically important - and every truly successful product or business starts with a successful launch. Unfortunately most entrepreneurs put all their focus into "getting the doors open" without giving much thought to creating a great launch. However, since 1996, Jeff Walker has been obsessed with creating hugely successful launches in our increasingly digital world. During those years Jeff created an unbroken string of amazing successes for himself and his clients. Operating tiny businesses in an almost underground society, they've collectively done over $400 million in sales.
Launch is the "how to" manual for using Jeff's formula to follow a path of success - to create a product or business launch that gives you nearly instant momentum, sales, and positioning.


See More Like This

Customer Reviews

Most Helpful

This Guy Deserves Every Star He Gets

Would you listen to Launch again? Why?

In the spirit of full disclosure, I have an Audible subscription and I did buy this title. Yes I had heard of Mr. Walker but have never met him, purchased anything from him or been to an event. We are not related and he did not slip me $10 to write this.

As a person who has dabbled around the edges of Internet Based Business, I know the challenges of getting your product online and selling in a meaningful way....mostly because I failed the first few times around.

After the second time through this wonderfully read and meat packed book, I feel I have a solid foundation to go out and launch my business with a real plan and success strategy.

I do admit that I read some of the less than stellar reviews before I bought and now after reading the book, apparently I read a different book.

Of course it's obvious he has products galore to his credit, but I did not feel I needed to buy something else to get value out of this book. It stands along on its own feet!

If you are seriously looking to sell online, here is the bible if you plan to "Launch" your product.

Read full review

- David Rodwell

Very informative!

Mostly reviews for this book have been VERY positive, as mine will be. There are a couple of folks who have said it's just a scam, one big advertisement for other products he sells. Well, having listened to this on Audible, and having purchased the physical book to have the option to flip to specific parts as needed, I can say that what Jeff Walker provides in this book is the whole package. I have no doubt that if one were to purchase other materials from him, one would get even more information, but I did not get the impression he was holding back with just enough to tantalize one to spend more money on other products. (And I'll mention, that anyone in business who doesn't do cross selling is dumb. I for one am happy to hear about other products from a business that interests me.)

I can say that I have made a good living being in business for myself (two products and one service) most of my adult life. I'm an avid reader and a self-learner. The How To and Self Development books I've read though the years number in the hundreds. This book is up there in my top 10, maybe 5.

I am creating my first online product business, which being as cautious as I am, I've invested a tremendous amount research. This book has given me a solid plan that I feel confident about. I am about to put what I've learned into action. I'm so satisfied with Jeff's knowledge, experience, and the amount of information (he definitely over delivers), that I will, after my first few launches, purchase more from him, but this info is plenty to get me started on the right path.
Read full review

- DebG "Deb's audio books"

Book Details

  • Release Date: 05-02-2016
  • Publisher: Brilliance Audio