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Publisher's Summary

The start of everything is critically important - and every truly successful product or business starts with a successful launch. Unfortunately most entrepreneurs put all their focus into "getting the doors open" without giving much thought to creating a great launch. However, since 1996, Jeff Walker has been obsessed with creating hugely successful launches in our increasingly digital world. During those years Jeff created an unbroken string of amazing successes for himself and his clients. Operating tiny businesses in an almost underground society, they've collectively done over $400 million in sales.
Launch is the "how to" manual for using Jeff's formula to follow a path of success - to create a product or business launch that gives you nearly instant momentum, sales, and positioning.
©2014 Jeff Walker (P)2014 Brilliance Audio, all rights reserved.
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Customer Reviews

Most Helpful

By Jorge on 12-26-16

Good but clearly meant to sell me more

The book is good and motivating. Although there is only one chapter dedicated to the actual mechanics of launching a new product. The rest of the chapters are meant for variations of this only piece of information. What stroke me is the continuous pushy pushy -this works and in my seminars we do more/ we go deeper in my seminars and works/ this guy did it who went to my seminars- he had a wonderful opportunity to fill space with concrete examples. Instead of that, most examples are: "this guy I know".. very far from a case study you could learn from: "this guy I know did it, and sold 400.000 on his first launch. Trust me it works"

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12 of 12 people found this review helpful

By Jorik on 11-22-16

great for entrepreneurs in the information bizz.

Its a great formula! Jeff shares a lot of information in this book, of course with a lot of success stories. In my opinion the book could have been more compressed to the core information, but it was all worth listening to. I recommend it to all business owners and aspiring business owners too!

You can get the $2000 PLF training or listen to this book. Maybe you should start with this book.

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7 of 7 people found this review helpful

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