• Known

  • The Handbook for Building and Unleashing Your Personal Brand in the Digital Age
  • By: Mark W. Schaefer
  • Narrated by: Mark W. Schaefer
  • Length: 7 hrs and 33 mins
  • Unabridged
  • Release date: 02-07-17
  • Language: English
  • Publisher: Schaefer Marketing Solutions
  • 4.6 (121 ratings)

Regular price: $19.95

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Publisher's Summary

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, Known is the first book its kind, providing a path to personal business success in the digital age.
©2017 Mark W. Schaefer (P)2017 Mark W. Schaefer
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Customer Reviews

Most Helpful

By Faith on 04-17-17

Known Worked for Me

My name is Faith McKinney and I just finished listening to your podcast interview with Michael Stelzner.
It was wonderful! I have spent 20 years of my life answering the question you posed: Can anyone become known.

I wanted to prove that no matter who you are, where you come from, how much money you have or whether
you are an expert or not. The answer is yes!
I needed to prove and overcome objections of every kind:

I am African- American
My skin color is not light
I am very shy and introverted
I am a woman
I work as a janitor
I live in the hood
I am not a college graduate
I am short 5’2”
I am overweight
I don’t have long hair
I have been married 3 times
I have filed bankruptcy twice
I don’t have money
I was an average student
I have a special needs child
I work full time
I don’t have a lot of time or resources to travel

Over the years I tried to figure out my platform but I also knew that I had to do something
Great and remarkable that would make a dent in the universe.
I donated my kidney.
I thought this would be the platform that I could use but it wasn’t.
I am known for networking and connecting people.
I now produce a television show, host a podcast, speak, lead seminars and interview

Until today I didn’t know that KNOWN was a real thing!
Getting known has made my life so much more fun and profitable.

Thank you for writing Known.
I’d love to provide a testimonial for you and your process… It worked for me!

All the best,
Faith McKinney

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12 of 12 people found this review helpful

By Sif Traustadóttir on 06-02-17

Must read for personal branding

I met Mark Schaefer at the Social Media Marketing World conference in San Diego and loved his speach so much I decided to buy and read this book. I was not disappointed. The book gives actionable advice for anyone in content marketing (blogging, youtube, podcasting etc.) who is interested in expanding their reach and becoming known in their field. Well read by the author. Thanks Mark Schaefer!

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3 of 3 people found this review helpful

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By Ed Goodman on 02-15-17

The Most Inspiring Book I've Ever Listened To

I've followed Mark's blog for a few years, but only listened to his audiobook "Social Media Explained" last month. Then I learnt that "Known" had just been released, so I had to listen too. It's personal, entertaining, and (most importantly) inspiring. In fact, more inspiring than any other book I've listened to. It's wonderfully constructed, performed with humility, and full if real case studies and transferable ideas. Whatever you want to be known for and howler big or small your niche is, you will benefit from this book. Brilliant.

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4 of 4 people found this review helpful

By Kevin Anderson on 02-22-17

The right book at the right time - Outstanding.

What did you like most about Known?

Known is one of the most inspiring business books I've had the pleasure to listen to. It's helped me come to a major decision about my own business and life. In short, it's given me something we all want - clarity.

What was one of the most memorable moments of Known?

The concept of Passion versus Sustainable Interest is such a strong point, which is so well made.

Was there a moment in the book that particularly moved you?

The story of my friend Chloë and also the story of Chris Brogan's struggle with depression moved me as it's something I've struggled with.

Any additional comments?

The book really benefitted greatly from being read by the author. Mark's personality, passion and honesty made such a difference to the experience.

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2 of 2 people found this review helpful

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Customer Reviews

Most Helpful

By Amazon Customer on 06-10-17

Adds all other books to cart asap!

I absolutely loved Mark's take on becoming known, he broke it down in a manageable, understandable and motivating way - I now feel like I have been pointed in the right direction to find my space and place.

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