• by Mark W. Schaefer
  • Narrated by Mark W. Schaefer
  • 7 hrs and 33 mins
  • Unabridged Audiobook

Publisher's Summary

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, Known is the first book its kind, providing a path to personal business success in the digital age.


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Customer Reviews

Most Helpful

Known Worked for Me

My name is Faith McKinney and I just finished listening to your podcast interview with Michael Stelzner.
It was wonderful! I have spent 20 years of my life answering the question you posed: Can anyone become known.

I wanted to prove that no matter who you are, where you come from, how much money you have or whether
you are an expert or not. The answer is yes!
I needed to prove and overcome objections of every kind:

I am African- American
My skin color is not light
I am very shy and introverted
I am a woman
I work as a janitor
I live in the hood
I am not a college graduate
I am short 5’2”
I am overweight
I don’t have long hair
I have been married 3 times
I have filed bankruptcy twice
I don’t have money
I was an average student
I have a special needs child
I work full time
I don’t have a lot of time or resources to travel

Over the years I tried to figure out my platform but I also knew that I had to do something
Great and remarkable that would make a dent in the universe.
I donated my kidney.
I thought this would be the platform that I could use but it wasn’t.
I am known for networking and connecting people.
I now produce a television show, host a podcast, speak, lead seminars and interview

Until today I didn’t know that KNOWN was a real thing!
Getting known has made my life so much more fun and profitable.

Thank you for writing Known.
I’d love to provide a testimonial for you and your process… It worked for me!

All the best,
Faith McKinney
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- Faith

Must read for personal branding

I met Mark Schaefer at the Social Media Marketing World conference in San Diego and loved his speach so much I decided to buy and read this book. I was not disappointed. The book gives actionable advice for anyone in content marketing (blogging, youtube, podcasting etc.) who is interested in expanding their reach and becoming known in their field. Well read by the author. Thanks Mark Schaefer!
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- Sif Traustadóttir

Book Details

  • Release Date: 02-07-2017
  • Publisher: Schaefer Marketing Solutions