Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit

  • by Robert Rose, Joe Pulizzi
  • Narrated by Robert Rose, Joe Pulizzi
  • 5 hrs and 45 mins
  • Unabridged Audiobook

Publisher's Summary

Killing your current marketing structure may be the only way to save it!
Two of the world's top marketing experts reveal the next level of breakthrough success transforming your marketing strategy into a standalone profit center.
What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself.
Killing Marketing explores how these companies are ending marketing as we know it - in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy.

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Customer Reviews

Most Helpful

Not practical

This book is written more like an argument against traditional online marketing. While convincing, it doesn't go into detail about what we should do about it. How exactly can we create media that competes against NYT or Disney or others in content shocked niches? Especially on a realistic budget? And what is the risk or failure rate of this approach? Perhaps the author just wants us to sign up for his course.
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- Chris Johnson

My boss should hear it!

I heard it and I agree with Joe and Robert. They know exactly where the wind blows. But it will be no use until a boss will be wiser also. It's so simple to do what you did always and so difficult to change s point of view ))
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Book Details

  • Release Date: 09-05-2017
  • Publisher: Elephant Audiobooks