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I have read many books on sales & marketing and this one is my far the most authoritative on the subject. Is is a great to hear two masters, Joe Pulizzi and Robert Rose narrate with passion the state and future trends of marketing. If you are a brand manager, this book is a must read.
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What did you like best about Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit? What did you like least?
This book was all about selling you on the idea of publishing your own content. It's all "what you need to do", and very little "how to do it."
It comes off as a giant sales pitch, rather than as anything useful. Very little actionable ideas. Mainly just selling you on why you need to become a content publisher. Tons of stories about how other companies are becoming media publishers, with little insight as to how you can do the same. Especially if you're a small business.
I usually love everything that Joe puts out. But this was a giant waste of time.
What could Robert Rose and Joe Pulizzi have done to make this a more enjoyable book for you?
Spent more time explaining how to accomplish what they preach, rather than just preaching.
Would you listen to another book narrated by Robert Rose and Joe Pulizzi ?
I already have. Quite a few. But I'll think twice before getting anything new that comes out from either of them after this.
Was Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit worth the listening time?
Any additional comments?
A waste of a credit.
Joe and Robert have made a clear case for why the future of marketing centres on an owned media strategy. If you are a marketer, and almost everybody is, then the message of this book cannot be ignored.
If you’re a subscriber to the PNR podcast, there is not much new information in this book. Would recommend to listen to that rather to purchase this book