Niche research and selection is one of the most important tasks you would carry out for your online business.
If you don't get niche selection right then nothing else works after, no matter how well you carry out the other tasks like product creation and marketing. Keyword research is the practice of finding and analyzing actual search phrases people enter into search engines when they're finding information online.
You don't get to "decide" on a niche or "pick" a niche. Rather, you have to find a niche in the market that is currently profitable.
With keyword research, you get to see real customer activity, which enables you to find out if people are looking for solutions online for a particular subject area. If they are searching online, then what kind of phrases are they using to search for the information? Are the search volumes large enough to be potentially profitable? How about the competition? These are the questions you have to ask.
You don't "target" a demographic or "select" a group to market to. You find what is currently selling in the market and make decisions based on that.
This is where this book comes in. Keyword Research will teach you how to find out what people are actually actively looking for and spending money on. So you get to find out the right niche to enter, based on real statistics on current customer behavior, rather than guesswork or speculation. Hence you dramatically increase your likelihood of success in doing business online.
In this book, you'll learn how to analyze your long-tail keywords against the competition so that you choose niches and keywords that enable you to stand out from the crowd.
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