Ken Gronbach on the Nuances of Generational Marketing

  • by Ken Gronbach
  • Narrated by Dave Summers
  • 0 hrs and 14 mins
  • Radio/TV Program

Publisher's Summary

Ken Gronbach is a nationally recognized consultant and researcher on Demography and Generational Marketing. His book Common Census: The Counterintuitive Guide to Intergenerational Marketing is about the radical changes affecting U.S. business, economy, and culture caused by massive population shifts from generation to generation. Ken shares his observations on how marketers can respond to these changes.

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Book Details

  • Release Date: 10-01-2014
  • Publisher: American Management Association