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Publisher's Summary

As the Baby Boomers retire and the young Millennials, also known as Generation Y, enter the workforce, this massive demographic shift is causing big problems for even the most successful companies. These Millennials are highly sought-after for their technological savvy, energetic work ethos, and young, hip attitude that can help companies connect with young consumers. But all is not well. Many companies are able to recruit Millennial workers effectively, but they end up alienating and losing them shortly thereafter. Despite their good qualities, the Millennials don't always share the traditional values of Boomers, with whom they often come into conflict. Disenchanted, many Millennials give up and look for opportunities outside the corporate world. This high turnover rate among the young - who must be recruited, trained, and then replaced - is costing companies billions of dollars every year.
If your company is struggling to hang on to young workers, Keeping the Millennials offers sage advice and smart strategies for building a workplace that welcomes employees of every generation. It explains how to lower turnover rates and the high costs that accompany them and suggests effective policies for attracting and retaining young workers. You'll learn where and how to find energetic twentysomethings; the big mistakes that could brand your company as a bad place for young professionals; the most common complaints the generations direct at each other; and the top ten things you can do to make your company a place where young people want to stay and build a career.
Today, you can't afford to let generational differences stand in the way of getting things done. Nor can you afford to alienate one generation by favoring another. Happy employees - of every generation - lead to happy customers.
©2009 Joanne Sujansky (P)2009 Audible, Inc.
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Critic Reviews

"This is a great book and a must-read for anyone who wants to understand the young people who are now or will soon join the workforce. It's one of the most useful value-added books about the Millennial generation." (Warren Bennis, Distinguished Professor of Management, University of Southern California)
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Customer Reviews

Most Helpful
2 out of 5 stars
By David M. Ross on 12-06-11

A wonderful performance of mediocre material

Robin Miles delivers a great performance, matter-of-fact with just enough emotion to keep me interested. It's a shame the book itself is so shoddy. Sometimes contradicting itself, sometimes flat-out wrong (the Space Shuttle Enterprise launched in 1983?), this book reads like it was frankensteined together from parts of other Millennial management books to cash in on a trend.

Keeping the Millennials manages to be simultaneously patronizing to Boomers and Millennials alike, glossing over legitimate concerns about organizational values and career paths, and focussing on trite incentives like freshly-baked cookies. Early in the book, it claims the Millennials were the first generation to "grow up with technology", but later spends way too much time lauding the Boomers for growing up with TV, Sputnik, and the moon landings, and for creating the personal computer.

There are much better guides out there for managing young employees. Don't waste your money on this one.

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