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The Web is a powerful “money button” that can connect you with vast networks of customers, solidify your business image, and create continual growth. The key is in knowing how to install that button effectively. In an era of blogging, social networking, message boards, and websites for every subject under the sun, it’s difficult to figure out which Internet tools are the ones that will make your virtual register go “KaChing!” It’s also important to create an overall strategy with these tools that will maximize your time and web usage.
Fortunately Joel Comm, one of the world’s leading experts in making money online, delivers tips, tactics, and commonsense guidelines to customize your Internet approach with KaChing. From walking you through the best blogging tools for your needs to exploring the many avenues of Twitter, Linkedin, and web networking, Comm demystifies the many options the Web has to offer—and helps you clarify your business strategy to better reach targeted audiences.
KaChing will show you:
7 web content types that work together
People who can help you generate content that gets hits, mailing lists, and merchandising
Advertising strategies that connect you with contacts, partner sites, and customers
YouTube, webinar, and other online video tools
Branding approaches that speak to your customer base
Search engine optimization (SEO) tips that get your web site and business more attention
Customer ReviewsMost Helpful
By Juder Kuipers on 08-11-10
The title is misleading
It's not about how to "run an online business that pays and pays" but more like how to use adsense and other paying ad networks to make money with blogs and other published content. If you're looking for that, great. If not, then this might not be the book for you.
47 of 49 people found this review helpful