Jill Griffin on Earning Loyalty in a Search and Switch World
- Narrated by: Dave Summers
- Length: 12 mins
- Radio/TV Program
- Release date: 10-31-14
- Language: English
- Publisher: American Management Association
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In her book Taming The Search and Switch Customer: Earning Customer Loyalty In A Compulsion To Compare World, loyalty guru Jill Griffin, advisor to Microsoft, Dell, Toyota, Marriott, HP, Days Inn and Western Union, provides a fresh, new arsenal of loyalty solutions uniquely calibrated for today’s compulsion to compare planet of buyers.
Customer ReviewsMost Helpful
By J. Dixon on 12-06-16
Beware generational generalizations
Jill falls into a common problem for the branding industry of separating millennial by age group. This misses income and value differences that are overall more effective for predicting behavior than treating each generation differently. Even if you find large correlations by generation it is key to find them and know their exceptions as the broad stroke approach leads to lazy strategy and branding.