It's Not Who You Know, It's Who Knows You

  • by David Avrin
  • Narrated by David Avrin
  • 5 hrs and 23 mins
  • Unabridged Audiobook

Publisher's Summary

Almost everyone who runs a business recognizes the value of generating high-profile attention for their company, product, or service. Unfortunately, the high cost of hiring an outside marketing or PR firm can put these kinds of efforts out of reach for many small businesses and individual professionals.
In his new book It's Not Who You Know--It's Who Knows You!, noted speaker and visibility expert David Avrin shows you how to craft, build, and promote your own brand and win the eyes and ears of the marketplace. This book offers a refreshing, new perspective on marketing, PR and strategic branding while giving you the tools and creative advice you need to solidify your market niche by differentiating yourself from the competition, crafting a truly marketable and promotable brand, and raising your visibility. If you want to get noticed and turn the spotlight on your business by becoming more newsworthy, this is the only resource you need.

This audiobook offers refreshingly creative and eye-opening strategies and tactics on marketing and promoting your business
Author David Avrin is a renowned marketing, PR, and branding speaker and expert and also the author of The 20 Best and Worst Questions Reporters Ask and The Gift in Every Day--Little Lessons on Living a Big Life
The book will help you define and refine your message to consumers to get more attention from the media
It's the perfect marketing and PR guide for America's 30 million small businesses
You will get results without the high price of marketing and PR professionals. The strategies and tools here will help you discover and promote what is truly unique about your business and brand with a renewed sense of purpose and a clearer, more effective direction.

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Customer Reviews

Most Helpful

Useful information but a bit spammy at times

Where does It's Not Who You Know, It's Who Knows You rank among all the audiobooks you’ve listened to so far?

Useful information presented in an enjoyable manner. Would give it a listen to again but the plugging of his website and services annoyed me at times.


What did you like best about this story?

Useful information that isn't far fetched or ridiculous.


Which character – as performed by David Avrin – was your favorite?

no characters in it.


Any additional comments?

Useful information for micro businesses with out the

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- AWeirdly "jeangarydiablo"

Love this guy!

Funny , clear, casual,on point, and exceedingly easy to listen to given his style , pace and timbre . Great content.
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- scott

Book Details

  • Release Date: 01-01-2010
  • Publisher: Audible Studios