It's Not What You Sell, It's What You Stand For

Why Every Extraordinary Business is Driven by Purpose

By: Roy M. Spence Jr., Haley Rushing

Narrated by: Bill Weideman

Length: 9 hrs and 4 mins

Publisher's summary

Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. Simply put, purpose is a definitive statement about the difference you are trying to make in the world.

Purpose is the key to creating and maintaining a high-performing organization, deserving just as much attention as strategy, execution, and innovation. A real purpose can't just be words on paper. It has to get under the skin of every member of your organization - like Southwest's purpose of "democratizing the skies" or Wal-Mart's of "saving people money so they can live better." If you get it right, your people will feel great about what they're doing, clear about their goals, and excited to get to work every morning.

This audiobook will help you discover your organization's purpose, proclaim it to the world, and apply it to everything you do. It will force your organization to address some tough and profound questions:

What do we really stand for?

Do our employees feel like what they do matters?

Would our customers miss us if we ceased to exist?

Do we bring our purpose to life everywhere we can?

Spence's hard-won lessons will change the way you view your job, your business model, your leadership style, and your marketing. They will help you make money, make a difference, and - with a little luck - make history.

©2009 Brilliance Audio, Inc.

Love Roy but...

I'm going to put it bluntly; I'm sure the narrator has done some great car commercials but he has about as much passion in reading this as a cardboard box. This is really a shame since I've seen you speak and it is so compelling. Your introduction, which you narrate, is solid proof that when you speak, it grabs attention and moves people. Instead, this narration has no life and does not reflect your passionate purpose.

Good idea run into the ground

The authors take an interesting idea and grind it into a shameless promotion of their consulting firm. Further, much of the book is a mind numbing repetitive client licking exercise that must leave the authors devoid of saliva to digest their own food.