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This audiobook will help you discover your organization's purpose, proclaim it to the world, and apply it to everything you do. It will force your organization to address some tough and profound questions:
What do we really stand for?
Do our employees feel like what they do matters?
Would our customers miss us if we ceased to exist?
Do we bring our purpose to life everywhere we can? Spence's hard-won lessons will change the way you view your job, your business model, your leadership style, and your marketing. They will help you make money, make a difference, and - with a little luck - make history.
Customer ReviewsMost Helpful
By Jeff on 04-07-09
Good idea run into the ground
The authors take an interesting idea and grind it into a shameless promotion of their consulting firm. Further, much of the book is a mind numbing repetitive client licking exercise that must leave the authors devoid of saliva to digest their own food.
4 of 12 people found this review helpful