It's Not Luck

  • by Eliyahu M. Goldratt
  • Narrated by Rick Adamson
  • 8 hrs and 30 mins
  • Unabridged Audiobook

Publisher's Summary

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.
With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.


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Customer Reviews

Most Helpful

Good story. Ok performance

The story so good, but unlike The Goal, this story requires a little more work to follow. Without seeing the diagrams and not having them explained in full detail, it takes a bit of imagination to know what the characters are working on. An accompanying PDF would be great!!!

The narration is mediocre. Every character is whiny. And Alex sounds perpetually angry. I preferred the narration in The Goal significantly more, but the story still shines through. It's not grating, but not as good as it could be.
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- Robert Justice

Great book. Poor narration.

It's Not Luck is a wonderful book that provides an approachable introduction to the Theory of Constraints and the thinking processes. It is one of my favorite books.

When I first read it twenty years ago, I thought: "Here we go. Another author found one solution and thinks it solves all problems." But, I was wrong. Goldratt -- who I had the honor to meet later - did have something new that can help almost anyone analyze almost any problem. I can't recommend this book (in print form) highly enough.

So, I've been waiting for 20 years for the audiobook. Unfortunately, the narration is not up tot the standards I had hoped for.

The main problem is that pretty much all the characters other than Rogo sound like they are whining all the time, especially the women and children. Many characters sound alike, including the two board members and the plant managers. Even when one character is identified as having a British accent in the text, he has no accent in the narration. UGH!

Finally -- and I know this may be petty -- he pronounces Hilton Smyth's name wrong. I guess I was spoiled by the wonderful narration (dramatization, really) in The Goal.

To give the narrator a little credit, somehow he does describe the diagrams in the book such that you can visualize them. Not an easy feat.

OK. I still highly recommend this book based on it's content. Narration could be improved. You may want a non-audio edition nearby to review the diagrams, but it's really not necessary.
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- G. P. Reed

Book Details

  • Release Date: 03-18-2014
  • Publisher: HighBridge, a division of Recorded Books