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Publisher's Summary

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.
With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.
©1994, 2014 Original material Goldratt1 Ltd. (P)2014 HighBridge Company
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Customer Reviews

Most Helpful
4 out of 5 stars
By Robert Justice on 02-22-16

Good story. Ok performance

The story so good, but unlike The Goal, this story requires a little more work to follow. Without seeing the diagrams and not having them explained in full detail, it takes a bit of imagination to know what the characters are working on. An accompanying PDF would be great!!!

The narration is mediocre. Every character is whiny. And Alex sounds perpetually angry. I preferred the narration in The Goal significantly more, but the story still shines through. It's not grating, but not as good as it could be.

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6 of 6 people found this review helpful

4 out of 5 stars
By Puya Parniani on 01-26-17

Good, but not as good as the original

overall good audio book. what is really frustrating is the narrator speaking for all participants. hearing his voice as Alex Rogo as well as his 14 year old daughter, wife, or coworkers makes it hard to follow who is who. tools and techniques could have been explained better.

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2 of 2 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Anonymous User on 06-28-17

Great follow on from The Goal.

If you have listened to the first instalment this is a must to carry on the story.

Some great ideas of how to structure thinking to tackle problems within marketing!

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1 of 1 people found this review helpful

5 out of 5 stars
By Marek on 04-04-18

CEO CLASS

Every person in managed should listen to that book :) Love it !!! Already testing some of the book technic at work and life!

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Customer Reviews

Most Helpful
1 out of 5 stars
By K.Aki on 08-13-15

not suitable for English learning

Because the file is offered as one big file without chapter.
You have no choice but to listen the story from the beginning.
And it is a low-quality sound, too.

I would like to recommend you to buy CD.

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0 of 3 people found this review helpful

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