It's Not About the Coffee

  • by Howard Behar
  • Narrated by Malcolm Hillgartner
  • 4 hrs and 24 mins
  • Unabridged Audiobook

Publisher's Summary

Howard Behar is one of three top executives who have helped shape one of the most recognized companies in the world: Starbucks. A widely acclaimed leader, Behar, with his signature energy, smarts, high expectations, and belief in people, has become a symbol of the soul and candor of the Starbucks culture. In It's Not about the Coffee, Behar outlines his simple yet effective approach to success: focus on people over profits. He offers 10 fundamental leadership lessons we all need to practice as well as preach everyday, including clarity of purpose, listening, truth telling, accountability, and persistence. Each chapter explores one of these principles, incorporating inside stories of turning points in the development of Starbucks' culture and business, and offering inspiring advice.


What the Critics Say

"[S]haring anecdotes from Starbucks itself is Behar's strong suit....[T]he voice of experience and in-house examples from a popular company make for a decent read for those wanting to develop or refresh basic business leadership skills." (Publishers Weekly)
"It's Not About the Coffee offers the true ingredients for enduring results: a set of proven principles we can all aspire to work and live by." (Bob Fisher, former chairman, Gap Inc.)


See More Like This

Customer Reviews

Most Helpful

Top Level Leadership

Behar nails it! One of the top 5 books on leadership I've read/listened to.
Read full review

- Chris R. Holmes

My absolute favorite

This is absolutely one of my favorite leadership books of all time. I have listened to it maybe 4 times over the last 3 years. I always come away inspired to engage and nurture my team and customer relationships more. This is a must read for any and every leader out there
Read full review

- Dave S

Book Details

  • Release Date: 12-12-2007
  • Publisher: Blackstone Audio, Inc.