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Publisher's Summary

Howard Behar is one of three top executives who have helped shape one of the most recognized companies in the world: Starbucks. A widely acclaimed leader, Behar, with his signature energy, smarts, high expectations, and belief in people, has become a symbol of the soul and candor of the Starbucks culture. In It's Not about the Coffee, Behar outlines his simple yet effective approach to success: focus on people over profits. He offers 10 fundamental leadership lessons we all need to practice as well as preach everyday, including clarity of purpose, listening, truth telling, accountability, and persistence. Each chapter explores one of these principles, incorporating inside stories of turning points in the development of Starbucks' culture and business, and offering inspiring advice.
©2007 Howard Behar; (P)2007 Blackstone Audio Inc.
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Critic Reviews

"[S]haring anecdotes from Starbucks itself is Behar's strong suit....[T]he voice of experience and in-house examples from a popular company make for a decent read for those wanting to develop or refresh basic business leadership skills." (Publishers Weekly)
"It's Not About the Coffee offers the true ingredients for enduring results: a set of proven principles we can all aspire to work and live by." (Bob Fisher, former chairman, Gap Inc.)
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Customer Reviews

Most Helpful

By Chris R. Holmes on 07-31-09

Top Level Leadership

Behar nails it! One of the top 5 books on leadership I've read/listened to.

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2 of 2 people found this review helpful


By Dave S on 09-18-16

My absolute favorite

This is absolutely one of my favorite leadership books of all time. I have listened to it maybe 4 times over the last 3 years. I always come away inspired to engage and nurture my team and customer relationships more. This is a must read for any and every leader out there

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