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A great story, well told by the author. Should be required reading for any would-be entrapreneur.
Wonderfully aligned with the title! Amazing and spot on story of Tough Mudder that is both energizing and useful.
Well researched and pulled from many other thought leaders. Admitted failure and success.
Tough and rewarding place to work I bet. there is some Ego in there, be wary. It can be a downfall if taken yo far.