Is Your Company Ready for One-to-One Marketing?
- Narrated by: uncredited
- Length: 25 mins
- Release date: 12-16-99
- Language: English
- Publisher: Harvard Business School Publishing
Regular price: $1.95
Select or Add a new payment method
Buy Now with 1 Credit
Buy Now for $1.95
Pay using card ending in
Implementing a relationship-marketing program is a complex endeavor. This article from Harvard Business Review will get you started. The authors share valuable advice for identifying, differentiating, and interacting with your customers, as well as for customizing your enterprise's behavior. Ultimately, you'll discover how the more your customer's needs vary, the more attractive they will find a learning relationship. This article, which originally appeared in the January-February 1999 Harvard Business Review, is offered in audio form exclusively through Audible.
Want to sharpen your leadership skills with previous editions of the Harvard Management Update? You can find past issues from 1997 to the present by clicking on matching edition under periodicals.
©1999 by the President and Fellows of Harvard College, All Rights Reserved; (P)1999 Audible Inc.