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Smart products are everywhere. They're in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do - and for anyone running a business today, outcomes are the key.
The Internet of Things (IoT) is the point of connection between products and the results they deliver - it's where products become software. IoT Inc. explains everything you need to know to position your company within this powerful new network. And once you do, you'll leave the competition in the dust.
Founder and president of today's leading IoT business consulting firm, Bruce Sinclair has been helping companies develop IoT strategies for a decade - far longer than the term has even existed.
This essential guide provides an in-depth look into IoT - how it works and how it is transforming business; methods for seeing your own business, customers, and competitors through the lens of IoT; and a deep dive into how to develop and implement a powerful IoT strategy.
IoT isn't a new business trend. It's the new way of business. Period. The IoT wave is heading for your industry. You can either meet it head-on and ride it to success, or you can turn your back and let it swamp you.
This is your playbook for transforming your company into a major player in the IoT Outcome economy.
Customer ReviewsMost Helpful
By bwallacecathey on 11-02-17
a must for Makers turning pro
A great number of technical innovators will be learning about business as they venture in to IoT products and markets. I think Mr. Sinclair's book would help those individuals become oriented to a business perspective and vocabulary.
1 of 1 people found this review helpful
By Bachman on 06-20-18
a nice intro to IoT
this book blends business and technical concepts very well. Neither too "markety" nor technically "in the weeds," Sinclair provides engineers and business decision makers with a toolbox of information so that they may ask better questions of where, how and, most importantly, *why* Iot should be used.