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A great number of technical innovators will be learning about business as they venture in to IoT products and markets. I think Mr. Sinclair's book would help those individuals become oriented to a business perspective and vocabulary.
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I listen to audio books while taking a walk or while driving and this is one of the few that really made me stop and make bookmarks. As someone new to the industry I found quite a few gems here, especially the emphasis on value creation and selling outcomes instead of products. Such concepts are nothing new, but the author explained how they clearly apply to IoT offerings. The technical section is not something for beginning IoT engineers who I think will benefit more with a presentation similar to the OSI layer for networking, but it extensively discusses what you need to cover from choosing devices to analytics and security.