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Publisher's Summary

Grab the top spot in your industry by seizing the power of IoT.
Smart products are everywhere. They're in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do - and for anyone running a business today, outcomes are the key.
The Internet of Things (IoT) is the point of connection between products and the results they deliver - it's where products become software. IoT Inc. explains everything you need to know to position your company within this powerful new network. And once you do, you'll leave the competition in the dust.
Founder and president of today's leading IoT business consulting firm, Bruce Sinclair has been helping companies develop IoT strategies for a decade - far longer than the term has even existed.
This essential guide provides an in-depth look into IoT - how it works and how it is transforming business; methods for seeing your own business, customers, and competitors through the lens of IoT; and a deep dive into how to develop and implement a powerful IoT strategy.
IoT isn't a new business trend. It's the new way of business. Period. The IoT wave is heading for your industry. You can either meet it head-on and ride it to success, or you can turn your back and let it swamp you.
This is your playbook for transforming your company into a major player in the IoT Outcome economy.
©2017 Bruce Sinclair (P)2017 McGraw Hill Education
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Customer Reviews

Most Helpful

By bwallacecathey on 11-02-17

a must for Makers turning pro

A great number of technical innovators will be learning about business as they venture in to IoT products and markets. I think Mr. Sinclair's book would help those individuals become oriented to a business perspective and vocabulary.

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By Johann Tagle on 11-08-17

Must for those entering the IoT industry

I listen to audio books while taking a walk or while driving and this is one of the few that really made me stop and make bookmarks. As someone new to the industry I found quite a few gems here, especially the emphasis on value creation and selling outcomes instead of products. Such concepts are nothing new, but the author explained how they clearly apply to IoT offerings. The technical section is not something for beginning IoT engineers who I think will benefit more with a presentation similar to the OSI layer for networking, but it extensively discusses what you need to cover from choosing devices to analytics and security.

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