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The author lays out a technique for marketing to bring more profit faster. In listening to this technique explained, it sounds practical and simple enough for anyone to implement. There is an offer incorporated into the book, but this book is not a veiled product pitch because it has practical value within the information itself.
The author also offers some free resources at the end which could spark additional ideas. The author gives a way to quantify the level of opportunity mathematically, however, I think the explanation of the implementation materials should have been given in more detail.
More real world templates "for free" not an up sell, even if at a basic level, should have been provided in my opinion. Then if someone would want "very" detailed templates, "then" they could go with the product offer.
This would have provided significantly more added value. For this reason, I give this work a 3 star rating rather than a 4 star. Not bad, good information that you can certainly use, just not as tangible as it could have been.
7 of 7 people found this review helpful
Why Mark did you damage your reputation by writing such a pointless business book. One of the few books that I got very little out of it. I hung on to the end and got one pearl of business wisdom
2 of 2 people found this review helpful