Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits. Geoffrey Moore's Crossing the Chasm explained the gap in the "Technology Adoption Life Cycle" products must cross before reaching the mainstream market. Inside the Tornado advises strategies for those beyond the chasm. Using real life examples, he explores marketing, strategic partnerships, competitive advantage, positioning, organizational leadership, and effective employee management.More
"The Chasm is where many high-tech fortunes have been lost...the Tornado is where many have been made." (Steve Jobs)
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Good, but not "blown away"
Somewhere in the middle. It's the content that counts, and Geoffrey Moore seems to have a vantage point on business that no one else has.
The little interludes of cheesy music. The music sounded dated.
That said, the information is extremely valuable for business leaders and marketers.
He is the author, so to hear him read it gives it a little extra weight I guess. He also has a friendly voice and talks at a nice tempo. I did not listen to this at 2X speed.
"Rated NA, Nerd Admission Only
- Jason Comely "ZEN. LDS. GTD. FTW."
Another must-read for technologists
- Amazon Customer