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Although the title is Inside Apple, I did not get a good sense of which part of the contents were the inside story of Apple.
Most of them to me sounded like a compilation of vast media materials that covered this company over the past 15 or so years.
In the same sense, this book is super helpful for people who are new to Apple and want to learn the company in relatively short time (as the author already carefully categorized the press coverage to great degree in chapters).
I must mention that the pace of reading was too slow. Perhaps a professional narrator would have been better.
2 of 2 people found this review helpful
Terrific inside look at how Apple gets it done. Beyond the awesome products, its process of building and launching these gems is very unlike the other tech giants. Adam Lashinsky does a great job telling the story in very understandable terms. He has pretty good narrator chops too.
1 of 1 people found this review helpful