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Publisher's Summary

To Steve Jobs, Simplicity was a religion. It was also a weapon.
Simplicity isn’t just a design principle at Apple - it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.
Thanks to Steve Jobs’ uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers. It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.
As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.
Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity - and inspired him to help others benefit from it.
©2012 Ken Segall (P)2012 Random House Audio
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Customer Reviews

Most Helpful

By Stefan on 05-28-12

The inner workings of Apple revealed

Would you listen to Insanely Simple again? Why?

This book reveals the inner workings of Apple like no other book I've come across and it can be really useful for your own business. Ken Segall gives lots of hands on tips and references that are well worth a relisten and summarize the most important aspects again in the end of the book. Learn how to avoid the traps of complexity and how to gain from the power of simplicity.

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3 of 3 people found this review helpful


By Monirom on 06-16-12

Interesting if You're a Fan of Apple

Would you try another book from Ken Segall and/or Ken Segall?

Its hard to say. While I liked the content of the book, Ken Segall spends way too much time explaining and reminding us of:
1. Proximity to Steve Jobs
2. How long he worked with Steve Jobs
3. Basking in the after-glow of Steve Jobs

The intro and Chapter 1 was enough, we get it. Now get on with the actual "meat" of the book.

What was the most interesting aspect of this story? The least interesting?

Insight into the Steve Job's mentality and the war stories of those who worked/lived with his "genius." The least interesting was the amount of time the author spent repeating how long and intimately he worked with Steve Jobs.

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2 of 2 people found this review helpful

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Customer Reviews

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By J. Newton on 10-10-15

Very insightful

This audiobook gives you insight into apple and Steve Jobs, in the ways they work. I found the work really interesting and realised that simplicity is harder to achieve they complexity. Definitely worth a listen

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1 of 1 people found this review helpful


By Matthew on 08-10-12

Simply brilliant

In the true spirit of the book I can only say this...."Simply brilliant!".

I've been implementing many of the ideas for a while in my businesses but now realize I need to take 'simplicity' even further.

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1 of 1 people found this review helpful

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Customer Reviews

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By Andrew on 11-21-15

weird

A weird justification of Steve Jobs' lack of consideration for others and labelling this simplicity

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