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This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public-service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.
©1989 by Peter F. Drucker (P)1990 by Blackstone Audiobooks