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Publisher's Summary

This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.
©1989 by Peter F. Drucker (P)1990 by Blackstone Audiobooks
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Customer Reviews

Most Helpful

By John on 01-31-05

Great book, poorly read :-(

This book is a fantastic review of the considerations and complexities of the entrepreneurial business model. Unfortunately, the person reading the text of this audiobook has done an abyssmal job and significantly detracts from its quality.

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25 of 26 people found this review helpful

By Daniel on 10-20-05

Decent material, miserable presentation.

The book read like a textbook, which means that the approach was dry at times and occasionally hard to follow. The information was useful, but it was tough to pick out the valuable parts every now and then. The narrarator was terrible, monotone, and miserable. I'd rather read the book myself than liste to him read it.

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8 of 8 people found this review helpful

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Customer Reviews

Most Helpful

By Mr. P. A. Gower on 02-05-14

Seminal work in Innovation but awful narration

Have read this classic book a couple of times (albeit ten years ago) before purchasing the audio version. As with other comments the narration is awful and makes Stephen Hawking's speech box sound human! Although it is worth persisting, as with a couple of other reviews would suggest you buy the book for this one. Listening to this has prompted me to re-read and has reminded me how good this book is at providing a systematic approach to innovation and entrepreneurship

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1 of 1 people found this review helpful

By matthew blaken on 04-06-15

Solid innovation management

Essential reading, no fluff, written before the dotcom age - very refreshing to hear examples of low tech innovation but with very sound principal

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