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Publisher's Summary

From the New York Times best-selling authors of Crucial Conversations.... Whether your goal is to change minds, change markets, or change the world - anything is possible for an influencer. Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters. By drawing from the skills of hundreds of successful influencers and combining them with five decades of the best social-science research, Influencer shares eight powerful principles for changing behaviors - principles almost anyone can apply to change almost anything.
©2007 Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler (P)2007 HighBridge Company
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Customer Reviews

Most Helpful
4 out of 5 stars
By Ahmed on 03-16-10

Not the book for everyone

Influencer is not the book that you might think it is. If you are looking for something on how to become a change agent then this book is for you.

This book is very well researched by its Authors, they include many examples to support the concept they are talking about; Mainly how to influence change, which is broken up into different strategies and each chapter focusing on one of them. So many examples are included hence the 8 and a half hours.

The plus side of this audio book is that if you are someone who is interested in understanding people better, or you work with people, especially psychologists then this audio book is for you. Some of the stories used as examples where a certain strategy was implemented and worked were interesting to know of, some I had heard of before but not in detail.

However on the downside the book is long and can get a bit boring dragging on and on, I reached a point where I just wanted it to finish but I spend almost 1 hour going to work and 1 hour coming back so I had the time to go through the entire book. I know some of you will not be able to.

All in all the good content (especially the real world examples used) out weigh the one negative of this book, that its too long.

So if you are someone who wants to learn strategies to aid you in influencing change on an organization or community level then you will appreciate this book and what it teaches you. I have an interest in psychology so there you have it why I did not rate this book less than 4 stars.

My recommendation to who ever is thinking of getting this audio book is don't, rather buy the book and read it at your own pace.

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129 of 138 people found this review helpful

1 out of 5 stars
By Stacey on 07-10-12

Purchasing this book in Audio Format is bad idea.

I am not saying that this book was bad. I am saying that the audio format means I have to listen to everything. I also have to listen to EVERYTHING with a notebook in hand. The purpose of an audio book is to listen while I do other things around my house so I can read a book (no pun intended) and get menial tasks completed.

I hate--I mean HATE any book that has much to be delivered, does not include a PDF and spends A LOT of time telling you why this will work and why you should use it. I don't need to be convinced. I bought this book--right??? So please--get to the point. I like books that tell me the strategy first and then why it works. That way, if I want to skip the back-line of the story, I can do so.

Another issue is that the examples are all over the place and not orderly at all. The authors talk about what happened in Thailand with the HIV epidemic then talk about a place in California but both are supposed to be related. I just don't follow. This books needs serious reorganization and a complimentary PDF. The strategies are great and I feel they are sound and will work. It's just hard to muddle through.

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27 of 29 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Demetri on 10-23-15

Incredibly powerful

For years I had a New Years resolution to loose weight and weigh 86kg. I listened to this audiobook on how to change behaviour. I now weigh 83kg after using a six source weight loss strategy. Strongly recommend this

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4 of 6 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Craig on 04-18-16

Practical tools for influencing

Read this with pen and paper to hand, or read it twice. Very useful

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2 of 2 people found this review helpful

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