Influence : The Great Courses: Professional

  • by The Great Courses
  • Narrated by Professor Kenneth G. Brown
  • Series: The Great Courses: Professional
  • 6 hrs and 11 mins
  • Lecture

Publisher's Summary

Don't just let influence just happen to you. Instead, take charge of your life by grasping the science behind how influence works and by strengthening your own skills at using it to your advantage. In this dynamic 12-lecture series, you'll discover how to tap into the hidden powers of influence - and use these powers to enhance your life in ways you never thought possible.
Using clear and accessible language, Professor Brown teaches you how and why influence works. You'll explore the four key factors involved in influence attempts; delve into exciting psychological and sociological research and experiments; ponder the ethics surrounding influence by studying the lives of historical leaders (and despots); get solid tips for becoming more influential; and hone your skills with simple exercises for everyday living. By the final lecture, you'll be able to harness the power of influence at home, at work, at the store, in your social life, and anywhere else you may need it.


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Customer Reviews

Most Helpful


For me personally this book is really great at expanding your level of knowledge about influencing others and how to identify those who might use influence for malicious purposes. As always the great courses lectures give excellent examples of persons in history that model the level of influence and ethics that are needed to become a great leader
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- Marshall Peter Cline II

More for consumer vs. sales person

What did you love best about Influence?

Great content with regards to supporting literature and case studies.

Who was your favorite character and why?


What did you like about the performance? What did you dislike?

The Good:
Professor Brown executed the performance well. He particularly did a great job tying everything together at the end of the lectures. It is obvious that the content was well thought out.

The Bad:
I gave the performance a 3 out of 5 stars only because I felt the perspective was a tiny bit biased. During the lectures of sales and being both a consumer and a sales person. I felt that he treated sales as something to be afraid of, or to protect yourself against. This became especially apparent when he mentions his personal accounts with sales people. Don't get me wrong, I did get some good take aways being a professional sales person. I felt, however, that the content would be better suited for a cautious consumer than an aspiring sales person.

Was it worth it?
I do believe it was worth listening to. I learned a lot, and despite what I felt was a biased perspective of sales, he conveyed a lot of helpful tips and data that I benefited from.

What did you learn from Influence that you would use in your daily life?

The most important points I took away were on the lessons of public speaking. He had great examples of his concepts and related them together in a very interesting way.

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- R. Lewis

Book Details

  • Release Date: 10-25-2013
  • Publisher: The Great Courses