Influence : The Great Courses: Professional

  • by The Great Courses
  • Narrated by Professor Kenneth G. Brown
  • Series: The Great Courses: Professional
  • 6 hrs and 11 mins
  • Lecture

Publisher's Summary

Don't just let influence just happen to you. Instead, take charge of your life by grasping the science behind how influence works and by strengthening your own skills at using it to your advantage. In this dynamic 12-lecture series, you'll discover how to tap into the hidden powers of influence - and use these powers to enhance your life in ways you never thought possible.
Using clear and accessible language, Professor Brown teaches you how and why influence works. You'll explore the four key factors involved in influence attempts; delve into exciting psychological and sociological research and experiments; ponder the ethics surrounding influence by studying the lives of historical leaders (and despots); get solid tips for becoming more influential; and hone your skills with simple exercises for everyday living. By the final lecture, you'll be able to harness the power of influence at home, at work, at the store, in your social life, and anywhere else you may need it.


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Customer Reviews

Most Helpful

More for consumer vs. sales person

What did you love best about Influence?

Great content with regards to supporting literature and case studies.

Who was your favorite character and why?


What did you like about the performance? What did you dislike?

The Good:
Professor Brown executed the performance well. He particularly did a great job tying everything together at the end of the lectures. It is obvious that the content was well thought out.

The Bad:
I gave the performance a 3 out of 5 stars only because I felt the perspective was a tiny bit biased. During the lectures of sales and being both a consumer and a sales person. I felt that he treated sales as something to be afraid of, or to protect yourself against. This became especially apparent when he mentions his personal accounts with sales people. Don't get me wrong, I did get some good take aways being a professional sales person. I felt, however, that the content would be better suited for a cautious consumer than an aspiring sales person.

Was it worth it?
I do believe it was worth listening to. I learned a lot, and despite what I felt was a biased perspective of sales, he conveyed a lot of helpful tips and data that I benefited from.

What did you learn from Influence that you would use in your daily life?

The most important points I took away were on the lessons of public speaking. He had great examples of his concepts and related them together in a very interesting way.

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- R. Lewis "Exercise Scientist"

At the End of the Day!" AAHhhHHHhh!

Would you try another book from The Great Courses and/or Professor Kenneth G. Brown?

NO! He uses the phrase, "AT THE END OF THE DAY" 23 times in the first three lectures.

What do you think your next listen will be?

Anything written or spoken without "At the end of the Day" being abused and overused in its content.

Would you be willing to try another one of Professor Kenneth G. Brown’s performances?


What character would you cut from Influence?

The Narrator is who I would cut.

Any additional comments?

These audio lectures need a substantial amount of re-editing done to remove that annoying phrase

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- Lance

Book Details

  • Release Date: 10-25-2013
  • Publisher: The Great Courses