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Publisher's Summary

Don't just let influence just happen to you. Instead, take charge of your life by grasping the science behind how influence works and by strengthening your own skills at using it to your advantage. In this dynamic 12-lecture series, you'll discover how to tap into the hidden powers of influence - and use these powers to enhance your life in ways you never thought possible.
Using clear and accessible language, Professor Brown teaches you how and why influence works. You'll explore the four key factors involved in influence attempts; delve into exciting psychological and sociological research and experiments; ponder the ethics surrounding influence by studying the lives of historical leaders (and despots); get solid tips for becoming more influential; and hone your skills with simple exercises for everyday living. By the final lecture, you'll be able to harness the power of influence at home, at work, at the store, in your social life, and anywhere else you may need it.
©2013 The Great Courses (P)2013 The Teaching Company, LLC
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Customer Reviews

Most Helpful

By Marshall Peter Cline II on 04-02-15


For me personally this book is really great at expanding your level of knowledge about influencing others and how to identify those who might use influence for malicious purposes. As always the great courses lectures give excellent examples of persons in history that model the level of influence and ethics that are needed to become a great leader

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6 of 6 people found this review helpful

By R. Lewis on 06-05-14

More for consumer vs. sales person

What did you love best about Influence?

Great content with regards to supporting literature and case studies.

Who was your favorite character and why?


What did you like about the performance? What did you dislike?

The Good:
Professor Brown executed the performance well. He particularly did a great job tying everything together at the end of the lectures. It is obvious that the content was well thought out.

The Bad:
I gave the performance a 3 out of 5 stars only because I felt the perspective was a tiny bit biased. During the lectures of sales and being both a consumer and a sales person. I felt that he treated sales as something to be afraid of, or to protect yourself against. This became especially apparent when he mentions his personal accounts with sales people. Don't get me wrong, I did get some good take aways being a professional sales person. I felt, however, that the content would be better suited for a cautious consumer than an aspiring sales person.

Was it worth it?
I do believe it was worth listening to. I learned a lot, and despite what I felt was a biased perspective of sales, he conveyed a lot of helpful tips and data that I benefited from.

What did you learn from Influence that you would use in your daily life?

The most important points I took away were on the lessons of public speaking. He had great examples of his concepts and related them together in a very interesting way.

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45 of 52 people found this review helpful

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Customer Reviews

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By D. J. Wilkinson on 07-20-15

Brillant course.

This is a really good course, looking at the relevant research without being "academic". It is useful, practical and well informed with examples of interesting studies and cases.
Well recommended.

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2 of 3 people found this review helpful

By Kieran on 06-23-15

Great Course, needs accompanying material.

The Great Courses are fantastic but the accompanying materials should also be available. Their absence detracts from the overall experience.

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4 of 7 people found this review helpful

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Customer Reviews

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By Richard on 03-07-16

Excellent collection of topics

This is an excellent collection of topics ranging from the four components of influence (agents, targets, tactics and context) through to practical applications such as impression management, public speaking, negotiation and sales. Good coverage of theoretical concepts and major research studies, as well as popular books. Good alignment with core concepts taught in MBA courses, including terminology & case studies.

This is not a course in manipulation or exploitation, although it does touch on such techniques (mainly so you can spot their use and resist them). Rather, like management courses generally, it takes the long view in developing effective influence through building credibility and capability.

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2 of 2 people found this review helpful

By Anthony on 09-16-15

Interesting insights

Good set of lectures, enjoyed learning about the different facets of influence. I understood it all - they did a great job of turning complex psychology into something the average person would comprehend...i.e. me.

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2 of 2 people found this review helpful

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