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Publisher's Summary

Don't just let influence just happen to you. Instead, take charge of your life by grasping the science behind how influence works and by strengthening your own skills at using it to your advantage. In this dynamic 12-lecture series, you'll discover how to tap into the hidden powers of influence - and use these powers to enhance your life in ways you never thought possible.
Using clear and accessible language, Professor Brown teaches you how and why influence works. You'll explore the four key factors involved in influence attempts; delve into exciting psychological and sociological research and experiments; ponder the ethics surrounding influence by studying the lives of historical leaders (and despots); get solid tips for becoming more influential; and hone your skills with simple exercises for everyday living. By the final lecture, you'll be able to harness the power of influence at home, at work, at the store, in your social life, and anywhere else you may need it.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2013 The Great Courses (P)2013 The Teaching Company, LLC
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Customer Reviews

Most Helpful
2 out of 5 stars
By Artists' Book Publisher on 05-26-17

Not the book you think it is

Mostly focused on avoiding persuasive sales people that may take advantage of consumers. Was disappointed all the way through.

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18 of 18 people found this review helpful

5 out of 5 stars
By Marshall Peter Cline II on 04-02-15

WOW

For me personally this book is really great at expanding your level of knowledge about influencing others and how to identify those who might use influence for malicious purposes. As always the great courses lectures give excellent examples of persons in history that model the level of influence and ethics that are needed to become a great leader

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7 of 7 people found this review helpful

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Customer Reviews

Most Helpful
4 out of 5 stars
By Mark Lancaster on 08-16-17

Strategies for ethically improving your influence.

In a world where key leaders highlight the dark triad of influence to wield power it is a good course to help you identify such unscrupulous machinations. More importantly though, the lecturer leads us through strategies to make ourselves better influencers to improve our goals and the lives of those around us.

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1 of 1 people found this review helpful

5 out of 5 stars
By D. J. Wilkinson on 07-20-15

Brillant course.

This is a really good course, looking at the relevant research without being "academic". It is useful, practical and well informed with examples of interesting studies and cases.
Well recommended.

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2 of 3 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Richard on 03-07-16

Excellent collection of topics

This is an excellent collection of topics ranging from the four components of influence (agents, targets, tactics and context) through to practical applications such as impression management, public speaking, negotiation and sales. Good coverage of theoretical concepts and major research studies, as well as popular books. Good alignment with core concepts taught in MBA courses, including terminology & case studies.

This is not a course in manipulation or exploitation, although it does touch on such techniques (mainly so you can spot their use and resist them). Rather, like management courses generally, it takes the long view in developing effective influence through building credibility and capability.

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3 of 3 people found this review helpful

4 out of 5 stars
By Anthony on 09-16-15

Interesting insights

Good set of lectures, enjoyed learning about the different facets of influence. I understood it all - they did a great job of turning complex psychology into something the average person would comprehend...i.e. me.

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2 of 2 people found this review helpful

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