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PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
Mostly focused on avoiding persuasive sales people that may take advantage of consumers. Was disappointed all the way through.
8 of 8 people found this review helpful
For me personally this book is really great at expanding your level of knowledge about influencing others and how to identify those who might use influence for malicious purposes. As always the great courses lectures give excellent examples of persons in history that model the level of influence and ethics that are needed to become a great leader
6 of 6 people found this review helpful
This is a really good course, looking at the relevant research without being "academic". It is useful, practical and well informed with examples of interesting studies and cases.
2 of 3 people found this review helpful
The Great Courses are fantastic but the accompanying materials should also be available. Their absence detracts from the overall experience.
4 of 7 people found this review helpful
This is an excellent collection of topics ranging from the four components of influence (agents, targets, tactics and context) through to practical applications such as impression management, public speaking, negotiation and sales. Good coverage of theoretical concepts and major research studies, as well as popular books. Good alignment with core concepts taught in MBA courses, including terminology & case studies.
This is not a course in manipulation or exploitation, although it does touch on such techniques (mainly so you can spot their use and resist them). Rather, like management courses generally, it takes the long view in developing effective influence through building credibility and capability.
3 of 3 people found this review helpful
Good set of lectures, enjoyed learning about the different facets of influence. I understood it all - they did a great job of turning complex psychology into something the average person would comprehend...i.e. me.
2 of 2 people found this review helpful