There is more to keeping an eye on your competitors than just knowing their products and features. What is their messaging like? What value are they adding? How can tools like LinkedIn and Google Alerts help you stay up to date on your competition's personnel and product updates, and how can you take advantage of the webinars, presentations, and other resources presented by your competition? Last, while competitor information is critical, it's ultimately more important for you to remember the value that your company brings. Jeff closes by explaining how you can best sell your company's products and services, by not getting too distracted by the competition.
We've sent an email with your order details. Order ID #:
To access this title, visit your library in the app or on the desktop website.