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I have never written a negative review on Audible before. If I don't like a book, I just chalk it up to my failings as a listener or a matter of personal taste. But this book has motivated me to get off my proverbial derriere and warn you: Do NOT buy the audio version of this book!
I stress the "audio" bit because the book itself is excellent. One of the best and most comprehensive I've read on the subject, actually, and one well worth owning. On paper. Not only is there lots to absorb and think about, but it's content you'll likely want to return to time and again as you tweak your approach and strategy.
But the reader, oh boy. Maybe it's a mismatch of personality? The reader sounds lovely-- his diction is clear and he has a nice voice. But he also has this ridiculous fake upbeatness that makes me want to rip off his arm and reattach it to...an orifice. It's a little like spending 5 hours and 6 mins with a used car salesman. I mean, you can practically SEE his smarmy smile and polyester tie. It brings to mind a sort of brightly painted, plastic happy. Okay for 30 seconds. Period.
I think this reader can do so much better. He needs to put some poison ivy in the underwear drawer of the person who advised him to always smile as he reads. He needs to slow down and think about what he's reading and emote accordingly. He's got the voice and the clean diction. He just needs to throw out some of those cookie cutter assumptions. Or something.
In conclusion, do yourself a favour: invest in the paper copy of this book. Better still, get it from the library and see if it's something that works for you. But don't buy this audiobook.
73 of 74 people found this review helpful
The ideas in this book hits all the buzzwords today- social networking, google, blogs, etc and explains how to use these things to enhance your business. These ideas aren't new, but I guess it's somewhat useful to have summarized. The book also directs you to some online tools which are run by the author's companies, making me think this book was in part just a big commercial for their services.
21 of 21 people found this review helpful
I immensely enjoyed listening to this book, but most of all I really enjoyed implementing the tips and stratedgies it offered.
I was looking for a backgound on how some companies social media in order to generate business. I was very sceptical about the
majority of claims out there, that social media is effective for generating business. I can honestly now say that I definitely now know that it is effective. Within two weeks of implementing the authors tips and strategies I managed to bag a new customer on my website and have generated positive revenue from this relationship. The most remarkable feature of this, is that my website is still only now partly complete.
I certainly recommend this book for anyone who would like to change the way they currently market their business.
12 of 12 people found this review helpful
This audiobook was awesome, it has opened up so many new ideas and allowed me a deeper insight in to the world of inbound marketing. I recommend this to any general marketeer or anyone generally interested in social media, business or marketing of any sort. Once you start using the links the guys give you too, you will find on their Hubspot site the same sort of remarkable content that they talk about throughout the audiobook, awesome.
4 of 4 people found this review helpful