In a Downturn, Provoke Your Customers (Harvard Business Review)

  • by Philip Lay, Todd Hewlin, Geoffrey Moore
  • Narrated by Todd Mundt
  • 0 hrs and 21 mins
  • Periodical

Publisher's Summary

Philip Lay, Todd Hewlin, and Geoffrey Moore, managing directors at the strategy consulting firm TCG Advisors, offer advice on how to make the sale to companies that are slashing their budgets. This article was first published in the March 2009 issue of Harvard Business Review.


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Book Details

  • Release Date: 03-10-2009
  • Publisher: Harvard Business School Publishing