This is a fresh, compulsively readable narrative of the elusive element behind so many innovative breakthroughs, in fields ranging from physics and marketing to design and popular culture.In this thought-provoking exploration, Matthew May defines elegance as the elusive combination of unusual simplicity and surprising power and pinpoints the four key elements that characterize it: seduction, subtraction, symmetry, and sustainability.In a story-driven narrative that sheds light on the need for elegance in design, engineering, physics, art, urban planning, sports, and work, May offers a surprising array of stories that illustrate why what's "not there" often matters more than what is.More
"Enlightening. Makes a compelling case for doing more with less by optimizing the expenditure of one's assets and resources. That's something anyone can and should put into practice." (Kevin Hunter, president, CALTY Design Research, Inc., Toyota Design Network)
In a world where everything keeps getting more complicated and overwhelming, Matthew May shows us that if we start looking for things to take out, things to stop doing, and intelligent shortcuts, we will all be happier, do superior work, and live in a better world." (Robert I. Sutton, Stanford professor and author of The No Asshole Rule)
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I love elegance, but this book isn't elegant
- Oliver Nielsen
Fantastic book - excellent!