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Publisher's Summary

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore - using the latest in brain science.
Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a 10th of it? How do you know which 10th they'll remember? How will you stay on their minds long enough to spark the action you need?
Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory - and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling emails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion:
1. Create cues that attract attention and connect with your audience's needs
2. Use memory-influencing variables to control what your audience remembers
3. Turn today's intentions into tomorrow's actions
This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you're giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people's hearts, stays in their heads, and influences their decisions. It's not just memorable - it's Impossible to Ignore.
©2016 Carmen Simon (P)2016 McGraw-Hill Digital
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Customer Reviews

Most Helpful
5 out of 5 stars
By titus on 11-15-16


If you could sum up Impossible to Ignore in three words, what would they be?

This is the One book in the universe to reveal the most powerful method to influencing prospective memories and retrospect memories!

What other book might you compare Impossible to Ignore to and why?


Which scene was your favorite?

Cue's retrieve memories execute action techniques!

Was this a book you wanted to listen to all in one sitting?


Any additional comments?

I found this book is very very interesting informative and practical, to influencing memories and action, and i never found any books in this department.thank you author CARMEN SIMON.

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3 of 3 people found this review helpful

2 out of 5 stars
By Kevin on 08-14-17

poorly narrated

the content is good. the narrating is unbearably monotone, especially noticeable as this text is written in fairly scientific language.

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2 of 2 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Kindle Customer on 02-20-17

Really useful content!

Listen to this book if you want to make better content to serve your audience better. The author synthesises the latest research on influencing people to make decisions in a really compelling and easy to use way. Would highly recommend.

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1 of 1 people found this review helpful

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