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Publisher's Summary

Lead transformation using speeches, stories, ceremonies, and symbols
Great leaders anticipate the future. But the reality is that the vast majority of people fear the unknown. Most would rather stick with the status quo than go somewhere new, especially because they know change is hard and risky. According to Nancy Duarte, acclaimed author of Resonate, and Patti Sanchez, a communications expert, change doesn't have to be so hard.
With the right communication tools, leaders can inspire others to long for a brighter future and move them to make it a reality. In their new book, Illuminate, Duarte and Sanchez lay out a plan for leading people through the five stages of transformation using the persuasive power of speeches, stories, ceremonies, and symbols.
Any leader can learn how to create galvanizing moments that motivate people. This book will show you how to encourage people to embrace and execute bold plans by:


Identifying which stage of the venture you're in and where to go next
Empathizing with those who might resist and seeing the journey through their eyes
Articulating what people need to hear (speeches and stories), do (ceremonies), and see (symbols) to long for your vision
Commemorating milestones and accomplishments along the way.

Illuminate is packed with case studies of leaders who have used powerful communication to navigate transformation well, including IBM, Starbucks, Rackspace, Chick-fil-A, Apple, Interface, charity: water, and more. Mastering these effective communication tools you, too, will be able to confidently lead others into the future.
©2016 Nancy Duarte and Patti Sanchez (P)2016 Penguin Audio
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Customer Reviews

Most Helpful

By Pancho on 02-17-16

Beyond the Hero's Journey

Would you consider the audio edition of Illuminate to be better than the print version?

NO ... but I am VERY Happy that Duarte finally put out a book on Audible.

What was one of the most memorable moments of Illuminate?

The first few chapters were the best.<br/><br/>The case studies seem to be the same ones all the top consultants use in their presentations. <br/><br/>I very much liked the inside look at how Duarte applies what she teaches to her own firm. I also liked how candid they were in sharing some of the bumps they've experience throughout the years.<br/>

What about Patti Sanchez’s performance did you like?

She is a PRO... and very easy to listen to.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

No crying, just the occasional laugh.

Any additional comments?

I very much wish that the Audio was coupled with the Kindle Edition--Whispersync.<br/><br/>And I am surprised that there wasn't a supplemental handout to download (at least not as of this review on 2-16-16.<br/><br/>It was only after looking at the Kindle Edition, that I noticed how many great drawings, illustrations, and pictures I missed out on :(

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3 of 3 people found this review helpful


By Rick on 05-19-17

okay

I heard most of the stories before. Still good to be reminded. I listened at 1.5x

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