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Publisher's Summary

Why is it that so many of us toil away in jobs we hate, being treated like machines, doing things that will eventually ruin the planet? Is this really the best we can do with our work and our lives? Concluding a massive research project spanning the fields of behavioral economics, future trend analysis, and management science, Josh Allan Dykstra elegantly shows how the world of work is evolving - and that the competitive advantage of business is shifting towards something much more life-giving than where we've been.
©2012 Josh Allan Dykstra (P)2017 Josh Allan Dykstra
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Customer Reviews

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5 out of 5 stars
By Rob in Santa Barbara on 07-15-17

High Praise for reader Jim Seybert!

As an avid audible user, i've discovered one key to my engagement with and learning from a book is the reader. The reader either understands the content and adjusts the delivery to it -- or simply reads and unknowingly misses the authors intent, or worse, distracts from it! Jim Seybert obviously understands the content before reading. I'm drawn in by his style and forget that he is not the author. I feel like he's taking the time to speak directly to me -- as in a conversation. This makes all the difference!

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1 of 1 people found this review helpful

5 out of 5 stars
By Dominique on 11-30-17

The future of business - timeless advice

The advice given in not only timely but it's timeless. It's 2018, but this advice will probably serve anyone reading it for the next 10 years easily.

Written in plain, no-BS English, author Josh Allan Dykstra paints the sad but honest picture of today's business landscape. Bored, dispassionate workers who don't give a furry rat's fanny about what they do or why they do it.

Ultimately, he asks the question, What will you do differently? in order to spark the beginning of change. because without awareness of the problem, change cannot occur. Kind of like the alcoholic who finally admits he has a problem, once we as a nation, or we as a business, admit we have a problem, we can start to fix it.

A great business book that's worth a listen, probably more than once.

Narrator Jim Seybert is clear and authoritative as always, and a joy to listen to. Highly recommended if you think you might have a problem in your business and you're looking for direction in how to fix it. I was given a copy of this book in exchange for an honest review.

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