If You're Not First, You're Last

  • by Grant Cardone
  • Narrated by Grant Cardone
  • 7 hrs and 47 mins
  • Unabridged Audiobook

Publisher's Summary

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.
But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.
In If You're Not First, You're Last, international sales expert Grant Cardone explains how to sell your products and services - despite the economy - and provides you with ways to capitalize regardless of your product, service, or idea. His proven strategies will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include:

Converting the Unsold to Sold
The Power Schedule to Maximize Sales
Your Freedom Financial Plan
The Unreasonable Selling Attitude


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Customer Reviews

Most Helpful

Must have tools for great salespeople & managers!

Would you recommend this book to a friend? Why or why not?

I not only recommended this book, I bought copies for my friends! Eventhough I've been in sales for 20 years, Grant Cordone had a pocketful of gems and tools for me to use. Grant has that over aggressive, enthusiasm that initially turned me off, but the content keep me interested through the whole book. If you follow his lessons at the end of each chapter you will increase sales and motivate your team.

What three words best describe Grant Cardone’s performance?

Enthusiatic, Motivational and sometimes overbearing. However he does a great job!

What did you take away from If You're Not First, You're Last that you can apply to your work?

I now have a book of tools to use to increase sales for my little company. Like setting up a monthly newsletter to my clients, speaking at real estate offices, women's groups, etc., about landscape design and the value that a great garden adds to ones enjoyment of their property and rapid sales in the Real Estate arena.

Any additional comments?

This is one you will listen to over and over again,

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- Susan "I'm a landscape architect by profession and an avid listener of audio books ! I particularly love the historical based fiction series, like Courteney, McCammon, and Gabaldon,. I listen in the car, while designing in my studio and most evenings."

Worst book I've purchased.

What could have made this a 4 or 5-star listening experience for you?

The book was just poorly written. Bad information.

Has If You're Not First, You're Last turned you off from other books in this genre?


How did the narrator detract from the book?

Yes. Had a difficult time understanding where he was going.

Any additional comments?

Waste of time.

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- Brent

Book Details

  • Release Date: 02-27-2012
  • Publisher: Tantor Audio