• If You're Not First, You're Last

  • Sales Strategies to Dominate Your Market and Beat Your Competition
  • By: Grant Cardone
  • Narrated by: Grant Cardone
  • Length: 7 hrs and 47 mins
  • Unabridged Audiobook
  • Release date: 02-27-12
  • Language: English
  • Publisher: Tantor Audio
  • 4.5 out of 5 stars 4.7 (2,400 ratings)

Regular price: $24.49

Membership details Membership details
  • A 30-day trial plus your first audiobook, free.
  • 1 credit/month after trial – good for any book, any price.
  • Easy exchanges – swap any book you don’t love.
  • Keep your audiobooks, even if you cancel.
  • After your trial, Audible is just $14.95/month.
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $24.49

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.
But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.
In If You're Not First, You're Last, international sales expert Grant Cardone explains how to sell your products and services - despite the economy - and provides you with ways to capitalize regardless of your product, service, or idea. His proven strategies will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include:


Converting the Unsold to Sold
The Power Schedule to Maximize Sales
Your Freedom Financial Plan
The Unreasonable Selling Attitude
©2010 Grant Cardone (P)2012 Tantor
Show More Show Less

Customer Reviews

Most Helpful
5 out of 5 stars
By SavvyShopperintheDesert on 10-08-16

Connected in 30 seconds

Never had such a connection with an author! Dude, got more done in 4hrs last night than I did last month...no exaggeration. Sold a business 6 months ago and thought I was doing well, everyone told me so anyway. Grant exposed my complete laziness... I am turning 50 and I have felt like I am just getting started, but after this book, I know I am 6 months behind already! I took the easy way for the last year, spending money, not exercising, not pushing... now my body is failing, I'm tired, my ego has emerged, I am not achieving greatness. I started with nothing, and designed a few machines, called everyone I could imagine, I emailed, made videos, I was all action, I was a madman, I built a small company from ZERO, doing exactly what Grant said, but only taking action, but probably only 25% of these suggestions and I sold the company in 5 short years. Now my goals are 125X of that. Thank you Grant for bringing a brother back down to earth! I'm so embarrassed in myself. You literally had me in the first 30 seconds. I WILL meet you one day, I must. Favorite new author, started downloading anything this guy wrote/narrated tbefore I left the runway. Dude, I Can't express enough gratitude, you the man. I will meet you in person, I will fill up my white space on the calendar with "laying across the Grant's parking garage until I get 30 seconds of advice" if I have to!
From a small business guy in Oregon, now humbled, Thanks Again! Mike M

Read More Hide me

18 of 19 people found this review helpful

5 out of 5 stars
By Kyle A. Battis on 01-27-15

Great mindset training for those who want success

if you think that average sucks then listen to this book and implement what Grant recommends

Read More Hide me

9 of 10 people found this review helpful

See all Reviews

Customer Reviews

Most Helpful
5 out of 5 stars
By Ben on 05-13-15

Engaging, exciting and insightful

First audiobook I have purchased and it surpassed my expectations. If you are in any way familiar with Grant Cardone then you will expect a certain style of delivery and you won't be disappointed. However, GC also stands for Great Content.

Read More Hide me

2 of 2 people found this review helpful

3 out of 5 stars
By Andrea Bronzini on 06-27-16

Repetitive

Grant is really aggressive here... but he doesn't deliver much info. "The 10X Rule" is definitely a better book. Also, this one is packed with calls to action... he is actively promoting his other products.

Read More Hide me

4 of 5 people found this review helpful

See all Reviews

Customer Reviews

Most Helpful
5 out of 5 stars
By Amazon Customer on 01-24-17

Thanks for setting my mind back on course

As business owners or entrepreneurs, life becomes a constant barrage of activity and this can get exhausting. Unless you have a great partner with you, times can get tough and motivation suffers.

Grant's done a great job here of reframing the mindset needed to be awesomely successful.

Read More Hide me

1 of 1 people found this review helpful

5 out of 5 stars
By Anonymous User on 04-21-18

Excellent motivator

Grant cardone is deffaintly one of the best motivators for any sales person. I highly recommend reading this book. I cant wait to start listening to the rest of his books.

Read More Hide me
See all Reviews
© Copyright 1997 - 2018 Audible, Inc