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If you have not read about and are wondering about social media, video games, and neuroplasticity this is an interesting place to start. If you have some background there are other books available from Audible which may contain greater insights. Even having listened to a number of related books, I still found tidbits of knowledge in this volume. The chapter on Swarm Intelligence, for example is readily available to the unitiated. The chapter on computer games and their effects on people is informative. In sum, this is a well written and wonderfully read book. If, however, you have read in the fields you might want to consider alternatives.
4 of 4 people found this review helpful
As an avid technology user, early adopter, and media addict this book failed to moved me or teach me anything I didn't already know. I discovered rather quickly that I wasn't the intended audience, and thus all Mr. Bilton's efforts are wasted on me. Like Bilton, I grew up with the early internet, playing video games, doing things simultaneously, avoiding homework, etc. It's not news at all. My grandmother, however, might enjoy it, as she is less aware of what "the kids" are doing.
Aside from the audience mismatch, I felt this book lacked the gripping stories of Malcolm Gladwell's "Outliers" or Chris Anderson's "Free". While Bilton is obviously very plugged in, I think he has a way to go before he becomes a heavyweight in the world of non-fiction pop-technology writing.
2 of 2 people found this review helpful