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Publisher's Summary

In a world where the smallest insight can spark a breakthrough idea, intuition is more valuable than ever.
What do the Dyson vacuum cleaner, Starbucks, Instagram, GoPro, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions but a hunch - the intuitive understanding of a deep unmet need.
Anxiety over "being more innovative" leads entrepreneurs to create solutions in search of problems. But what if you could use your intuition to identify an existing problem that's begging for a solution?
International best-selling author and business advisor Bernadette Jiwa shows how anyone can uncover the kind of insights that become breakthrough ideas. Combining hands-on exercises with inspiring stories of the killer hunches that brought us ideas like those that launched the beloved Spanx and Goldieblox brands, Hunch is a guide to cultivating your intuitive powers and a road map to getting from insights to ideas that fly, examining the less talked about and often unexplored intangibles of innovation - empathy, creativity, trust, and uncertainty.
Every breakthrough idea starts not with knowing for sure but by understanding why it's safe to try. Intuition alone doesn't tell you exactly where X marks the spot, but it can give powerful clues as to where you might begin to dig. This is the book you need if you're ready to begin finding them.
©2017 Bernadette Jiwa (P)2017 Penguin Audio
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Customer Reviews

Most Helpful

By Chrissanne Long on 06-25-17

My Hunch was right!

A Great Read! Jiwa creates a wonderful narrative to frame your thoughts and ideas into action! Highly recommended for anyone with a hunch that they might have a good idea to share with the world!

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By Chux on 06-21-17

Another dimension to thinking creatively

This book made me understand the importance of empathy in innovation, the importance of constant thinking on how to improve things, the art of pattern recognition, thinking differently and lastty that its so important to create the next big thing in a tiny corner of the world rarther than always going after the next big thing.

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