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The book promises to have you communicating and blogging like a CEO, but other than closing with a summary of what the book intended to impart, mostly it's about the writer's phylosopy on the topic of communication filled with poetic recitals.
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Was this a book you wanted to listen to all in one sitting?
Any additional comments?
I'm a data driven marketer.
A/B testing. Customer segmentation. Avatars. Using projections for trends, etc.
It's effective, but that is refinement.
This book is about big shifts.
It's about changing the way you look at communicating with prospects.
Refinements and incremental improvements work wonders but this is one of the few books that gives you a leap in the way to think about marketing and reaching the true desires of your prospects.
And not in a shady way. In a real human empathetic way.
A breath of fresh air, and a shining five stars!
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