Regular price: $28.50

Membership details Membership details
  • A 30-day trial plus your first audiobook, free.
  • 1 credit/month after trial – good for any book, any price.
  • Easy exchanges – swap any book you don’t love.
  • Keep your audiobooks, even if you cancel.
  • After your trial, Audible is just $14.95/month.
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $28.50

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Revised and updated for the first time - here is the 200,000-copy staple praised by Warren Buffett as "a gem...I wish everyone at Berkshire would follow [Jack Mitchell's] advice - we would own the world."
If you want to put your arms around your business and bottom line, you'll want all the updated information and practices found in Jack Mitchell's classic landmark business best seller, Hug Your Customers.
The only way to stay in business is to have customers; the only way to increase your profit is to attract more customer visits - new customers, repeat customers - by providing exceptional customer service. It's that simple, says Jack Mitchell. Hug Your Customers shares the hands-on practical philosophy that has allowed Mitchell and his Family of Stores to thrive and excel in today's challenging retail marketplace.
Filled with accessible advice, personal case studies, and tips any businessperson can use for any business, Hug Your Customers is an energizing blueprint for customer and employee retention, increased per capita spending, and groundbreaking success.
©2003 Jack Mitchell (P)2015 Hachette Audio
Show More Show Less

Customer Reviews

Most Helpful
5 out of 5 stars
By Stittsville Shopper on 04-24-15

Interesting story packed with useful information

Would you recommend this audiobook to a friend? If so, why?

Using his own family and business experience as a back drop, Jack Mitchell offers a wealth of useful and usable tips to improve the overall performance and sales of your business. The philosophy of the book is probably best described as treat others as you would like to be treated and then, treat them even better. Always keep moving forward. Always do your best. Look at potential failures as opportunities to learn and succeed. Make sure your philosophy is customer based.

Was there a moment in the book that particularly moved you?

I enjoyed hearing the how Jack used his PET based strategy to overcome business obstacles and avoid even bigger ones. His examples were so relate able. I could see how I already use some of those same strategies and came to understand how I can apply many more to my own online business. The book really is a treasure chest of useful information.

Any additional comments?

I would highly recommend this book to anyone with the desire to improve the customer experience and business bottom line. Thank you Jack for sharing!

Read More Hide me

1 of 1 people found this review helpful

5 out of 5 stars
By Andrew M. Paul on 12-20-17

great book thoroughly enjoyed it

this is an excellent book filled with tremendous ideas on building a customer focused organization. I especially appreciated the authenticity of Jack reading his own book and hearing his passion for his culture come through. high recommend!

Read More Hide me
See all Reviews
© Copyright 1997 - 2018 Audible, Inc