There is an art to writing an article that prompts the reader to make a decision to do something. That's the narrow focus of the book that you are listening to right now. You will learn how to create an article that gets a reader interested, entices them, informs them, and causes them to make a decision by the time they are finished.
The book you are listening to now describes the method I use to create blog articles specifically intended to work a person from the time they click the link until they push the buy or subscribe button at the bottom of the page.
You will learn:
How to create a title which hooks your reader into your article
What to put "above the fold"
Adding emotional triggers
Connecting with your readers
What else to put in your article
Getting them to press "Buy"
How important are images?
What about video?
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