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I coauthored this book with Jim because I was motivated and inspired by him; he showed me that everyone has something in them that can help others. The very first day we met, he told me, "As long as you know a little more than the next guy, you are an expert on that topic." Later he told me it was Tim Ferris who said that originally. I never thought I had any skills to be a consultant, but he did convince me otherwise, took me under his wing and taught me everything I know, and here I am.
Before you listen to the book, have an open mind - do not doubt yourself in advance. Remember, the very first thing you need in this field is confidence, then you need some expertise on the subject. But confidence is what can make or break you.
Looking back at my own life, I never thought I could be a marketing consultant; I don't have the education nor do I have the skills for it. But he taught me it is not the education that makes you a great consultant. If that were the case, then every PhD in marketing would take our job. It is the mix of confidence, knowledge, and willingness to learn and adopt that makes someone a great and successful consultant.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.